On February 26th, 2007, Robert Hoekman Jr., author of Designing the Obvious: A Common Sense Approach to Web Application Design, spoke to Aarron Walter's User Centered Interface Design class at The Art Institute of Atlanta via Skype. The topic of our conversation was Robert’s current work as an Interaction Designer and Usability Specialist, and his task-centric design approach that, instead of focusing on nebulous personas, focus on how tasks are performed. Once a task is fully understood, the knowledge can be extrapolated to any demographic.
