On February 26th, 2007, Robert Hoekman Jr., author of Designing the Obvious: A Common Sense Approach to Web Application Design, spoke to Aarron Walter's User Centered Interface Design class at The Art Institute of Atlanta via Skype. The topic of our conversation was Robert’s current work as an Interaction Designer and Usability Specialist, and his task-centric design approach that, instead of focusing on nebulous personas, focus on how tasks are performed. Once a task is fully understood, the knowledge can be extrapolated to any demographic.
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A presentation given at at Web Directions User Experience, Melbourne Town Hall, May 16 2008, and Web Direction Government, Old Parliament House, Canberra, May 19 2008.
Most great web applications have a few key things in common. But can you name them? Better yet — can you achieve them consistently in your own projects?
In this closing keynote, Robert Hoekman, Jr., author of the Amazon bestseller Designing the Obvious (New Riders) describes the seven qualities of great web-based software and how to achieve each and every one of them by learning to communicate through design. See why it’s important to build only what’s absolutely essential, apply instructive design, create error-proof interactions, surface commonly-used features, and more in this informative session that will change the way you work and enable your users to walk away from your software feeling productive, respected, and smart