In late April Google announced it was getting more serious about podcasts with an interesting new strategy. Alex Hern looks at why tech platforms are so eager to master the podcast industry
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In this episode, Robert and Joe discuss how Facebook is becoming a pure pay-to-play platform. They talk about how much data is needed for content marketing strategy, a record month for magazine launches and how a 16th century astronomer inspires effective content marketing. Plus, a declaration about Google+ and this week’s #ThisOldMarketing example.