The mid-20th century was a bad time to be an apple lover. The produce section of supermarkets only had a few apples, and one stood tall above the rest: Mealy, and tough-skinned, it was the Red Delicious.
Back in those days, apples were a commodity, and the race to provide apples at the lowest price suppressed prices for all apple growers and discouraged apple innovation. A few things helped change that world for the better — and chief among them was the discovery of the Honeycrisp.
This is the story of that miracle apple and the innovation that made the business of better apples sustainable — all while hastening the downfall of the Red Delicious.
This also happens to be the last episode of Season 1 of Planet Money Shorts. "What is Planet Money Shorts?" you ask yourself under your breath in your open office. "A video series you can watch right here," we joyously reply.
LISTEN to the original ‘Planet Money’ podcast episode here: https://n.pr/2EClZFA
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Original video: https://m.youtube.com/watch?v=bDShFasYq9M
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