jane / tags / marketing

Tagged with “marketing” (2)

  1. Show #268 Psychotactics of Online Marketing

    Today we talk about the psychology behind online marketing

    * What is meant by psychotactics?
    * Is marketing really psychology in disguise?
    * Is it a case of expressing your psychology or connecting with customers psychology?
    * What is the psychology behind successful websites?
    * How to use a filtering style of questioning to understand your business.
    * How to create engaging articles for customers?
    * How to find inspiration for writing articles?
    * When you write for brand engagement - are you writing for yourself or others?
    * Why strategy is not critical to success!
    

    —Huffduffed by jane

  2. Deborah Schultz - It’s the people, stupid!

    The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we’ll diagram (sentence-like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style of marketing that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success. Deborah Schultz is a thought leader and innovator on the impact and adoption of Internet technologies and the power of technology to connect society, culture and business. She speaks and consults on the cultural and economic impact of the Internet, and specifically where our social and technological networks overlap. She currently serves as Procter

    —Huffduffed by jane