Recorded 2007-02-12: Understanding the psychology behind how users relate to a product is the key to its lasting success. Users tend to anthropomorphize, or ascribe human personality traits to products they use. Products with long-term success have developers who recognize the identity and personality of the product they want to convey. They create integrity with the product and how their users will interact with it.
Tagged with “iphone” (2)
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Adactio: Articles—One Web, Many Devices
A presentation from the Update conference held in Brighton in September 2011.