Usability? Meh. Let's talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? We'll discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors.
Tagged with “interaction” (6)
Native applications are a remnant of the Jurassic period of computer history. We will look back on these past 10 years as the time we finally grew out of our desktop mindset and started down the path of writing apps for an infinite number of platforms. As the cost of computation and connectivity plummets, manufacturers are going to put 'interactivity' into every device. Some of this will be trivial: my power adaptor knows it's charging history. Some of it will be control related: my television will be grand central for my smart home. But at it's heart, we'll be swimming in world where every device will have 'an app'. What will it take for us to get here, what technologies will it take to make this happen?
This talk will discuss how the principles of the open web must apply not only to prototocols but to hardware as well. How can we build a 'DNS for hardware' so the menagerie of devices has a chance for working together?
Scott Jenson used to work at Apple, developing the Human Interface guidelines and working on the Newton, no less. He also worked at Symbian and Google so he knows all about mobile devices of all kinds.
Scott is currently Creative Director at Frog Design where he has been writing about the coming zombie apocalypse.
Mobile apps are on a clear trajectory for failure. It’s just not possible to have an app for every device in my house, every product I own and every store I enter. Much like Yahoos original hierarchy gave way to Google’s search. Applications have to give away to a ‘just in time’ approach to applications.
This talk will explain how applications must give way to a more universal approach to application distribution, one based on the mobile web and cloud services. The problem of course, is that the mobile web has both hands tied behind its back. Any mobile app today is locked away behind a browser ghetto: in effect, a sub OS inside a larger mobile OS.
This isn’t just an arbitrary technology debate, a just-in-time approach to application functionality can unleash entirely new sets of application, ones which are impossible with native apps.
This talk will layout how this problem can be fixed, and what changes need to take place, outside of just HTML5, for it to happen.
Scott Jenson, Creative Dir, frog design
As frog's Creative Director, Scott Jenson was the first member of the User Interface group at Apple in the late 80s, working on System 7, the Apple Human Interface guidelines and the Newton. After that, he was a freelance design consultant for many years, then director of product design for Symbian, and finally managed the mobile UX group at Google. You can follow frog Creative Director Scott Jenson on Twitter @scottjenson.
The most interesting problems on the web are social, not technical. Once the open, social stack moves into wide use, the real work is going to be on us to create ongoing experiences that inspire, inform, evolve. Avoid this talk if you want to hear about monetizing community, gaming the newest social site for a quick spike in your user numbers, or how to get a [insert cutting edge social platform] strategy for your brand. Instead, we’ll diagram (sentence-like) real examples of marketing and revising (reviving?) web products for connected consumers. Think of it as Mind Hacks for Web Marketers. We’ll show you how sites like Dogster, Etsy, Moo, Photojojo and others parlay initial passions into deep, sustained, active communities. People-powered thinking extends well beyond messaging. Instead, we’ll preach a connected style of marketing that addresses a range of operational areas, both coming & going. We’ll pay particular attention to what happens after launch, as we think an attentive to and fro is the intimate secret of success. Deborah Schultz is a thought leader and innovator on the impact and adoption of Internet technologies and the power of technology to connect society, culture and business. She speaks and consults on the cultural and economic impact of the Internet, and specifically where our social and technological networks overlap. She currently serves as Procter
Julie Zhuo (Facebook’s Design Manager) gives us the low down on how her team uses data to inform decisions.
We love stories, recognise patterns in a fraction of a second and have a set of highly developed social behaviours. Mike Stenhouse will be running through a collection of these hard-wired influence points and exploring how they can be used in the design of products, interfaces and experiences.