Usability? Meh. Let's talk about persuasion. Are you designing serendipity, arousal, rewards and other seductive elements into your applications? We'll discuss specific ways that sites like Dopplr, iLike and LinkedIn leverage basic human psychology to motivate and shape online behaviors.
Tagged with “behaviour” (3)
We all know web design tricks to getting people to do what you want - make buttons bigger, use accent colors, etc. There are other strategies, however, that rely on the more proven tools of psychology; this session will explore reciprocity, scarcity, and more, and see how effective they can be.
We love stories, recognise patterns in a fraction of a second and have a set of highly developed social behaviours. Mike Stenhouse will be running through a collection of these hard-wired influence points and exploring how they can be used in the design of products, interfaces and experiences.