Dark Patterns: An overview for brand owners

Following on from Harry Brignull’s UX Brighton 2010 presentation on Dark Patterns for Designers, this presentation looks at Dark Patterns from a Brand Owner’s perspective, discussing, among other things, the problem of Google Instant auto-completing searches for your brand name with the word ‘scam’, and why this can happen.

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  1. Dark Patterns: An overview for brand owners

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  2. Dark Patterns: An overview for brand owners

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