In this episode, Dane Stangler, a research manager at the Kauffman Foundation, talks with Dan Ariely, author and professor. They discussed Ariely’s perspective on behavior economics, which quantifies how people actually act in the marketplace, often very different than what conventional wisdom dictates. Ariely tells how irrational behavior can be both positive and negative. For example, when calorie counts are posted in fast food restaurants, consumers put all logic aside and ignore the numbers. On the plus side, Ariely says, our society benefits from entrepreneurship, even though the risks of starting a business would make it seem an irrational idea.