Pricing Creativity w/ Blair Enns Livestream

Livestream w/ Blair Enns. Got questions for author, speaker, consultant Blair Enns? Get them ready. #WWPM #PricingCreativity

02:57 - Specialize vs. Generalize 04:30 - "but what if I get bored when I specialize?" 08:00 - How do I begin to specialize? Where do I start? 12:46 - Why don’t we talk about money early? 18:20 - How did Blair embrace silence when talking about business? 21:40 - How do you measure the value you bring? 28:30 - Profit is based on the risk you take 31:00 - 2 ways of being successful in business 34:15 The pursuit of efficiency comes at the cost of extraordinary profit 37:00 - How much of a cut do I take from the value I bring? 48:16 - Risks you might encounter when leveling up 51:00 - VALUE BASED PRICING 56:00 - Can’t I just raise my hourly rate? 1:03:00 - Price the client, not the service 1:11:00 - Don’t feel the need to bring out the cost, ask questions 1:15:00 - Recap

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