Former kid magicians Ira Glass and David Kestenbaum dive back into the world of magic.
Crowdfunding Uncut Podcast | Kickstarter| Indiegogo | Where Project Creators Get Funded: 37 - “Stay True to Your Art”: How Max Temkin Raised or Helped Raise $10 Million on Kickstarter with NO Paid Advertising, Rejecting “Marketing Tricks”, and Ignoring “G
"The smartest thing we did was reject old fashion, old media, old world advice of how to trick people into giving you their money" - Max Temkin
If you are becoming frustrated, depressed, and disillusioned learning about how to raise money to fund your project, then then this podcast will inspire you.
Max Temkin has directly raised, or advised in a number of projects that have raised over $10 million total on Kickstarter.
You MAY have heard of them…
In December, 2015, Max raised $1,479,046 for "Secret Hitler", a social deduction table game based in pre World War 2 Germany. Players have to help or hinder the beautifully illustrated Junta-Komodo-Dragon-Adolf-Hitler from taking over the government. His goal was $54,450 and he raised over $100,000 in the first 24 hours.
But that is not where he started.
His first project was Cards Against Humanity, one of the first games in the early days of Kickstarter, raised "only" $15,540 but since exploded and has been #1 Best Seller on Amazon for Toys and Games for as long as we can remember.
(…and is a staple at every games night I host with friends!)
In fact, Cards Against Humanity, as of publishing, occupies 3 - WOW! - of the top 20 spots on the Amazon.com Best Seller List including the TOP 2, besting classics like Jenga and Connect 4.
Max also helped advise his friends who made the Most Backed Game in Kickstarter history, Exploding Kittens, which raised $8,782,571.
Max understands Kickstarter, the Kickstarter Community, and his audience, probably better than anyone on the planet.
But Max is not a "marketer". He hates "gimmicks" and "tricks" and "gurus who don’t know what they are talking about".
If you are feeling jaded by the Kickstarter Marketing World, and think that in order to fund your project you need to sacrifice your vision, then listen now. It will be the best 38 minutes of your day, guaranteed!
You will discover
The number #1 Trend in Kickstarter Today
Why Max still has the "fear to launch" and it never goes away, even after millions of dollars raised
Why it is important to ignore the temptation to look for "tricks" and "gimmicks" to hit your goal and "focus on the art"
Why no one knows really knows what the future of your project, or any project, holds
What it means to "front load" your project, and why it is absolutely critical to the success of your project (…and also when it isn’t!)
Why “failing a project is a gift”…and how to embrace failure so "you are not on the hook to build something nobody wants"
Why you should never take the money if you don’t reach your funding goal on Indiegogo
Why you should "Show don’t tell" to sell your project
The importance of "user testing" and "iteration" to produce the best product possible before you launch your campaign (Max took a year and over a hundred iterations to get Secret Hitler just right
The importance of knowing your market better than they know themselves
The difference between "a good project and a good life"
Why your story is so important and why you need to be crystal clear communicating what it is about
Your page should clearly explain why a backer should not fund your project
How crushing his funding goal on Cards Against Humanity set the project delivery back
Famous last words:
"Finally, I am not the funniest guy in the room"
Connect with Max on Twitter
Secret Hitler Website
Secret Hitler Kickstarter Campaign
Secret Hitler on Forbes
Cards Against Humanity
Cards Against Humanity Website
Cards Against Humanity Kickstarter Page
Cards Against Humanity Review
Kickstarter CASE STUDY: Cards Against Humanity
Buy Cards Against Humanity on Amazon
Max’s Other Projects
Humans vs Zombies - Help develop the software that powers games of Humans vs. Zombies at over 350 locations and universities all over the world.
Philosophy Posters - Ten giant philosophy posters with big ideas presented simply.
Wearwolf - A simple game about deceiving your friends.
Maxistentialism Zine - A monthly zine about philosophy, design, humor, and social insects, delivered to your door for one year.
Spelunky Dance - An interpretive dance for Andy Baio.
Exploding Kittens Website
Exploding Kittens Kickstarter Page
Exploding Kittens on Forbes
Buy Exploding Kittens on Amazon
CONNECT WITH KHIERSTYN: K(at)crowdfundinguncut(dot)com
It’s been a while since I’ve shared my entire GTD structure. And now that I’m rereading the book, I figured it would be a good idea to share what I’m current…
Get a sneak peak into his upcoming book
He doesn’t fully grasp what the seduction community is about, but there is truth in what he says.
For example, the Mystery Method fully deserves to be crapped upon and one can empathize with Merlin even if one doesn’t agree with him wholesale.
He’s an insightful guy, if you cut him some slack on this topic.
The "community" can handle it, really.
And let’s be honest: most guys in the "community" are bumbling fools who don’t understand the first thing about real self-improvement—even if there are exceptions.
Anyway, Merlin’s thesis remains valid.
It doesn’t require tearing down others; he just chose to dismantle his own (somewhat true) concept of the "community" to illustrate what to do better.
That’s what we should all be focusing on anyway: how can I do better?
How can you?
This week’s show topic comes from Pedro and it’s all about ticket queue management. We’re looking at tips and tricks for keeping the queue under control. We’re also talking about ways to minimize the amount of time customers have to wait on your team.
Listen / Watch the Episode
Ways to listen or watch: iTunes | MP3 | YouTube | RSS
This week’s shownotes
Buffer Help FormPrioritization
Chase C.’s Hour Signature
Email Traffic Controller
issuu, Security Roots, and many more great companies are hiring.
Intro Music – “Happy Rock” from Bensound
This week’s shoutouts
Chase L. – Sunrise Calendar Keyboard App
Carolyn – Calendly | The Design Details Podcast
Chase C. – Packing for Mars: The Curious Science of Life in the Void
Join the conversation
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Ask us a question
If you’ve got a question for us or an idea for a future episode, send us a message here. And if you enjoyed the show, show us some love by giving us a review in iTunes.
Last week, I released the first episode of a new project called Lore. It’s a bi-weekly (twice a month) podcast that takes a high-production, narrative approach to the stories behind the things that frighten us. Each episode will be short and professional, averaging 15-20 minutes in length, and will aim to do more than just inform. My hope is that this podcast can grab your emotions and take you on a journey into the history behind favorite (and unknown) scary stories.
You can find more information at the podcast website here, but I’ll be posting the episodes here as well. Episode 1 is embedded below for your enjoyment.
If you enjoy the show, please be sure to leave a rating and review in iTunes, as that helps elevate the show in the rankings, allowing more and more listeners to benefit from the research and stories I’ll be sharing.
"The Commander Thinks Aloud"
Show Notes & Links
Buy “Real Genius” on DVD. You’ll be glad you did.
Buy an “I Heart Toxic Waste” T-Shirt at Found Item Clothing.
It’s a testament to how scatter-shot the plot of “Real Genius” is that we talk about the details of it for over an hour and you really can’t tell if anything’s been spoiled.
The tears of Jason Snell are available in ounce, pint and quart-size jars from the gift shop.
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