The Man Who Saved Southwest Airlines With A ‘10-Minute’ Idea : NPR

When a little startup called Southwest Airlines was on the brink of failure in 1972, an executive named Bill Franklin had a simple solution that saved the company: the "10-Minute Turn."

http://www.npr.org/2015/06/28/418147961/the-man-who-saved-southwest-airlines-with-a-10-minute-idea