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Huffduffed (2)

  1. TMS 030: Taking Books to the Next Level with David Sparks | Think, Make, Sell.

    David Sparks is also known as MacSparky, the pseudonym he uses to write his blog of the same name. So far he’s written 6 books, the last four of them published under his own MacSparky Field Guides label and he also co-hosts the Mac Power Users podcast, where he and Katie Floyd tell listeners how to get the most out of their Apple products.

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    Download as .mp3Subscribe in iTunesSubscribe to podcast directlyListen with Stitcher

    Takeway Points

    If you’re building a business on the side, try to use less busy times in your job to work on the business.

    If you’re having trouble finding time to work on your business, consider quitting TV or other time-consuming habits. It’s all about priorities.

    There’s a creator inside of everyone and being creative lets you live a richer life.

    The internet has democratized media, everyone can be a publisher now.

    Self-publishing means you get to say what you want, how you want and in as many words as you want.

    If you’re writing a tech book, self-publishing is probably going to be much more lucrative.

    iBooks is the place to be for books related to Apple products and technologies, but it’s still only a fraction of the size of Amazon’s Kindle in terms of sales.

    Don’t write your book in iBooks Author — it’s a layout tool not a writing environment.

    If you’re going to self-publish, hire an editor.

    Don’t get hung up on tools. Pick a place for your writing and write.

    Having multiple Web properties in the same niche can be very helpful in marketing a product.

    Creating an iBook that uses all or many of iBooks Author’s key features can help your chances of getting featured in the iBooks Store.

    Don’t be shy about cross-promoting your books from within the books themselves.

    The decision to quit your job and take your side business full-time should be obvious. If not, you need to think about it some more.

    If your first product is a success, it’s easy to think you’ve got it all figured out. Consider the chance that it might have been a fluke and try to validate the market with a second product in the same space.

    Have the courage to say no to things that take time away from what you really want to do.

    Where you can find David:

    MacSparky.com

    Mac Power Users podcast

    Print books

    Mac At Work*

    iPad At Work*

    Self-published ebooks

    Paperless*

    60 Mac Tips*

    Markdown*

    Email*

    Things mentioned on the show

    Scrivener*

    Ulysses*

    Daedalus*

    iBooks Author*

    TinyLetter

    *Affiliate link

    http://thinkmakesell.com/2013/12/tms-030-books-david-sparks/

    —Huffduffed by granatapfel

  2. Technical Difficulties - 057 - Reinventing Yourself with Merlin Mann

    Gabe and Erik are joined by Merlin Mann to talk about starting over, what you really should be doing with your life, verbing, inventors, and emotional petshops.

    Producer’s Note

    This week is the first of what will be monthly episodes with a guest and a slightly longer running time. We don’t think that anyone reading this or listening to the episode needs an introduction to Merlin Mann, but we do want to set the stage a little bit.

    Just as this podcast is essentially Generational reborn, many of us have at one point reinvented ourselves. Sometimes this reinvention is more of a realization, and sometimes we make a conscious decision to make a change. When Erik and Gabe decided they wanted to talk about this together, they thought Merlin would be the perfect guest to serve as both foil and therapist. He graciously agreed to join them on this episode, and we think you will enjoy the result.

    If you haven’t read Merlin’s own introduction in a while, you should take a look. It’s perfect.

    Guest Spotlight: Merlin Mann

    Merlin Mann

    Father

    Human

    Humorist

    Kung Fu Grippe

    As a connoisseur of select tree nuts, Merlin has developed a distinguishing palate of salty treats and healthy living.

    Merlin is on Twitter but you probably shouldn’t follow him. Well OK, just follow him for a little while. Maybe until you start to understand his jokes.

    Merlin is also on Vimeo.

    Merlin’s interview on The Great Discontent is a wonderful introduction.

    Merlin as Project Manager

    43 Folders

    Project Manager

    meetings

    hipster PDA

    Merlin as Podcaster

    Roderick on the Line (a.k.a. RotL)

    RotL FAQ

    Unoffical Supertrain Trailer

    Gabe’s Note

    John and Merlin are trying to help you . Especially if you think you don’t need their help. See: that’s part of the problem …

    There’s really no excuse for missing the supplemental material over at the official Tumblr site.

    Merlin has co-hosted Back to Work with Dan Benjamin since January 18, 2011.

    You Look Nice Today holds a special place in every nerd’s heart. The trio of Merlin, Scott Simpson and Lonely Sandwich were proof that smart humor is timeless and that we all missed out on the potential for baby butlers.

    Merlin’s appearances on MacBreak Weekly are some of the best episodes of tech podcasting and date way back to 2006. Just start in the archives and work your way forward.

    Merlin has delivered many tutorials and application reviews through the, mostly defunct, MacBreak show. If you’re like us, it was a Merlin video in 2006 that introduced you to the power of Quicksilver and changed the way you used your Mac (also the first thing he ever did with Leo Laporte). At least until Quicksilver broke your heart.

    The Merlin Show

    This Week in Tech

    Merlin’s most recent visit on TWIT was way back in 2011

    Merlin’s been involved with OmniFocus since before the first public release. The application has benefitted from his unique influence and you can watch his most recent video about how he uses the tool.

    Gabe’s Note

    The show notes you are reading right now take a lot of work. It’s work that we believe is worth the time and effort, thanks to Merlin. The Back to Work show notes are the inspiration that started us along this path. Merlin is very often the originator of the things I find valuable and interesting.

    Merlin on Podcasts

    Mac Power Users

    Beyond the Todo List

    Show Me Your Mic

    Merlin was the first interview and appeared again later to discuss Inbox Zero on CMD Space.

    MaxFunCon in 2008, 2009 and 2011

    The ProfHacker

    Merlin as Public Speaker

    Speaking to ASAE Members

    Fixing Broken Meetings

    Inbox Zero

    Merlin Mann on Time and Attention

    Merlin as Educator

    Merlin is a tireless philanthropist. He provides free Internet advice for the ordinary man in series such as how to use a fucking camera and which are the best pants for nerds.

    Education in the United States

    Say it don’t spray it

    Organizing Perspectives

    TextExpander

    “I am mainly former things”

    Listen to this section on SoundCloud: 0:00

    Erik begins the podcast by preaching some Apple heresy, is named the Marie Curie of the podcast and is discovered to be the real world Mr. Burns.

    “That doesn’t cancer your balls or anything?”

    Merlin explains that he didn’t decide to do 43 Folders, but instead realized that he was already doing it and likens early life to a map primarily built around school. Deviations from the map build the resiliency needed to properly navigate the territory.

    “I’m not saying go out and just be a hobo”

    When you think outside the box, sometimes you realize that you’ve “entered a new” box only by looking backwards. Worrying too much about the box means missed opportunity.

    Usually being an undeclared major isn’t about being open-minded.

    xkcd

    Nouns and Verbs

    Listen to this section on SoundCloud: 15:34

    Merlin talks about our obsession with naming things,

    revisits nouns

    and verbs, and prevents us from ever not-imagining a pimply, pudgy, masturbating, 13-year-old version of him.

    “…you need a good noun”

    Beyond just the nouns and verbs, we are obsessed with labels, but sometimes they can only be applied when the work is done. Maybe it’s chunking, but we need to beware othe lack of creativity that this connotes. We also discover that Merlin’s presentation may be a MacGuffin, but in the end, you’ll still get to pal around with him and have a steak.

    Because nothing says Serial Entrepreneur like a good business card.

    Success

    Quit on 5by5

    Jamie Phelps

    Full Stack Developer

    Swiss Army Knife or Generalizing Specialist

    “Nouns and verbs, nouns and verbs, nouns and verbs”

    Calvin and Hobbes, by Bill Watterson

    Producer’s Note

    Elon Musk is known for many things, but he may just be screwing with us now. Perhaps he is just trying desperately to avoid having a label.

    “We’re not even on iTunes”

    I… I… I don’t even know what to say… pic.twitter.com/Dy9anfc3Tr— Technical Difficulti (@techdiffpodcast) November 14, 2013

    Success vs. fame

    Doing this Other Thing

    Listen to this section on SoundCloud: 27:39

    While nearly returning once more to the nouns-and-verbs well, Merlin helps up know when to un-pot ourselves, even though learning to take risks and thinking orthogonally may land us in a Mississippi chain gang.

    “That’s a really, really big question”

    Gabe channels Cal Newport, reacting strongly against passions, but Merlin points out the limitless career potential abroad.

    Producer’s Note

    Ping pong

    What Color is your Parachute by Richard N. Bolles

    Running Away from Discomfort

    Listen to this section on SoundCloud: 35:53

    Gabe talks a bit more about why he made his change and another way he is like a cowboy. Merlin problematizes all the way back to Roald Dahl

    Charlie Bucket

    Chemistry Job Market Outlook

    Forced Reinvention

    Listen to this section on SoundCloud: 44:45

    Whether or not achieving quality of life is a #firstworldproblem or not, sometimes we have to shift into emergency mode and reinvention isn’t a choice. Merlin cautions us that this emergency mindset can taint our decisions long after we have reattained stability. Also, emotional pet shops.

    Producer’s Note

    The concept of three worlds is a carryover from the Cold War. It came into being after World War II as a way to describe the split of the globe in to two large blocs, Communism and capitalism. The First World represented the capitalist West, democracy, moonbeams, and unicorns. The Second World represented, communism, socialist, industrial states, red stars, and evil. The Third World represented everyone else not aligned with the First or Second Worlds.

    This idea was also formed when everything was seen to be evolving, and the First World was defined as the bright and shining light that the other “worlds” would eventually become. Unsurprisingly, this opinion wasn’t universally held, and Mao Zedong’s alternative Three Worlds Theory divides the globe into superpowers (First World) and the superpowers’ allies (Second World), with the leftovers as the Third World.

    This term no longer has its original clear definitions, and the First World is now used as a pot-and-kettle shaming technique on Twitter, and the Third World as a convenient “bin” for the aforementioned shamers and politicians to put poor foreigners. Fortunately, First World folks have now defined a Fourth World in which to put the weird people from their own countries.

    “They seem to have pretty steady access to the internet”

    Producer’s Note

    Did Erik create Ping-pong Inception by specifically marginalizing the East? I also found out about Ping-pong Diplomacy. What.

    “I’m going to stop with the whores”

    “The talk where I cried” Merlin Mann Webstock 2011

    “We really have an emotional petshop, not a life”

    Producer’s Note

    I don’t think transference is the right word.

    “It’s better to be dead than look stupid, but it is possible to do both”

    Erik revisits fear and failure, and he and Merlin talk about meditation while Gabe silently judges them.

    “It’s called therapy”

    Producer’s Note

    Therapy for whom?

    What Happens After Reinvention

    Listen to this section on SoundCloud: 55:00

    Merlin ponders how we change, what our personal admixture might be, and why feelings of incompetence can be a good thing.

    “You’re going to spend a lot of your cycles just trying to figure out what you should be learning”

    Producer’s Note

    Merlin’s reference to William James is likely the result of the epigram often attributed to him: “Never attribute to malice that which can be adequately explained by stupidity.” This quip, which runs parallel to Occam’s Razor, has also been attributed to Napoleon Bonaparte and Richard Feynman referred to as Hanlon’s Razor, but the James tie seems most common on the internet due to a Jargon File Entry. I have more about why “Hanlon,” but you’re just here for Merlin anyway….

    “My daughter punches me in the nose and says, ‘you’re full of it.’ Very good, grasshoper”

    Producer’s Note

    Well, that’s all for this week. If you have anything that you’d like to add to or correct in the show notes you can find me on Twitter @potatowire or feel free to send an email to me@potatowire.com

    Download Gabe’s iThoughts mind map on this week’s topic.

    http://technicaldifficulties.us/episodes/057-reinventing-yourself-with-merlin-mann

    —Huffduffed by granatapfel