gentusmaximus / tags / marketing

Tagged with “marketing” (4)

  1. Episode 14: Copy Hacking for Conversions w/Joanna Wiebe | Chasing Product

    Joanna Weibe of CopyHackers sets us all straight on what copy hacking (writing conversion copy for the web) is all about, and how it can help your startup.

    http://www.chasingproduct.com/episodes/episode-14-copy-hacking-for-conversions-wjoanna-wiebe

    —Huffduffed by gentusmaximus

  2. Play in new window

    Marketing Intercom with Jobs-to-be-Done | Matt Hodges on Jobs-to-be-Done Radio

    Chris Spiek

    //

    03.31.15

    This week Matt Hodges, Intercom’s head of marketing, joins us to talk about integrating Intercom’s marketing efforts around Jobs-to-be-Done.

    Matt talks us through his experience of uncovering the jobs that Intercom is hired to do, and applying the learning to things like SEO, landing page design, and website architecture.

    He takes us into the details of putting together landing pages and product tours that were highly focused on the job (as opposed to a vertical, persona, or customer segment), and gives us some insight into how he uses jobs and personas for different marketing activities.

    Show Notes

    12 Steps to Landing Pages That Convert [Matt Hodges - Inside Intercom]

    Follow Matt on Twitter

    The Inside Intercom Blog

    Podcast: Play in new window

    | Download

    http://jobstobedone.org/radio/marketing-with-jobs-to-be-done/

    —Huffduffed by gentusmaximus

  3. Service Design

    Using Lean thru Service Design Thinking to drive Continuous Improvement in Lean Sales and Marketing, Lean Services, Lean Design

    http://business901.com/blog1/service-design-thinking-podcast-with-marc-stickdorn/

    —Huffduffed by gentusmaximus

  4. Achieving Organizational Health :: Lean Sales and Marketing thru Service Design Thinking

    Using Lean thru Service Design Thinking to drive Continuous Improvement in Lean Sales and Marketing, Lean Services, Lean Design

    http://business901.com/blog1/achieving-organizational-health/

    —Huffduffed by gentusmaximus