Why you need a content strategist? Relly Annett-Baker « Boagworld

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  1. Content Strategy FTW

    11th hour copy. Fix-it-later launches. Our users deserve more than the last-minute content we often get stuck with. And you have the power to change the game. Learn how to introduce (and sell) content strategy into your web design process.

    —Huffduffed by jimbrayton

  2. Podcast on Content Strategy: Interview with Rahel Bailie | I’d Rather Be Writing

    Podcast on Content Strategy: Interview with Rahel Bailie

    Jul 27, 2009 •

    podcasts

    Download MP3

    Length: 50 min.

    In this podcast, Rahel Bailie, a content strategist from Vancouver, B.C., talks about content strategy in the context of technical communication. I briefly alluded to my conversation with Rahel in my post last week titled  Three Questions to Start Thinking Like a Content Strategist. In this podcast, Rahel goes into much more depth. Rahel starts by defining content strategy as a "repeatable process or methodology for managing your content within the entire content life cycle." She says a content strategist analyzes who the users are, what they need, and how these needs fit with the the organization’s needs and goals. The content strategist uses this information to determine the architecture and interactions of the content as well as the model for implementation.

    To learn more about Rahel Bailie and content strategy, see her site, Intentional Design.

    http://idratherbewriting.com/2009/07/27/podcast-on-content-strategy-interview-with-rahel-bailie/

    —Huffduffed by nerduprising

  3. Content Strategy

    Dan and Jeffrey talk in-depth about content strategy on the web with Kristina Halvorson, CEO, Brain Traffic and author, Content Strategy for the Web (New Riders, 2010), and Erin Kissane, content strategist with Happy Cog, and author of Incisive.nu.

    —Huffduffed by CWCclass

  4. Content Strategy and Agility, with Noz Urbina | I'd Rather Be Writing

    http://idratherbewriting.com/2011/04/05/podcast-content-strategy-and-agility-with-noz-urbina/

    —Huffduffed by jaywest

  5. Steph Hay – Content-first User Experience » UIE Brain Sparks

    —Huffduffed by roy

  6. The Non-Breaking Space Show | Interviews with the web’s best and brightest

    —Huffduffed by CWCclass

  7. How to Write Web Copy That Sells | Ray Edwards

    One of the most important skills to develop is writing persuasive copy that sells products and services. You can start using this formula for writing such copy

    http://rayedwards.com/121

    —Huffduffed by drhambrick

  8. CanUX Speaker Interview — Kristina Halvorson

    The first interview with Kristina Halvorson, author of Content Strategy for the Web, and president of Brain Traffic, points out the differences between project based content strategy work, and enterprise content strategy. Large companies tend to have many departments that all write and manage their own content and communication channels, but once you move all of these disparate groups onto a single website it becomes even more important to have a cohesive content strategy.

    From http://nform.ca/blog/2009/10/content-strategy-at-canux-with

    —Huffduffed by adactio

  9. Kristina Halvorson

    Kristina lives in St. Paul, Minnesota with her two young children, whom she often quotes on Twitter. She is the founder and CEO of Brain Traffic, a world-renowned content strategy consultancy. She’s also the author of Content Strategy for the Web (2009)– recently out in its 2nd Edition, and is the founder of “Confab: The Content Strategy Conference”. Kristina is widely recognized as the industry’s leading advocate for content strategy. In 2009, she curated the first Content Strategy Consortium to facilitate a national dialogue about this emerging discipline. Today, Kristina speaks regularly to audiences around the world and is well known for her energetic, often humorous talks. http://nonbreakingspace.tv/kristina-halvorson/

    —Huffduffed by teleject

  10. The Big Web Show #4: Content Strategy | 5by5

    Dan and Jeffrey talk in-depth about content strategy on the web with Kristina Halvorson, CEO, Brain Traffic and author, Content Strategy for the Web (New Riders, 2010), and Erin Kissane, content strategist with Happy Cog, and author of Incisive.nu.

    —Huffduffed by MacaroniTed