How Marketing Machines Can Make Lousy Movies Financially Successful : NPR

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Planet Money was puzzled when it discovered that by one measure, the most profitable movie made in the last 5 years is also widely considered to be one of the worst. The film is: The Devil Inside.

http://www.npr.org/2015/08/21/433402308/how-marketing-machines-can-make-lousy-movies-financially-successful

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