LevelUp 2021: The Psychology of Game Monetization

Tom Hammond, CEO at UserWise, takes a deeper look into the psychology of game monetization, analyzing why people spend, what makes a game fun, and how to create offers your players love.

Want more insights from Tom? Check out another article of his on LevelUp here: https://medium.com/ironsource-levelup/the-fundamentals-of-game-economy-design-35228d9ebab1

For more great game developer content, including blogs and podcasts, head to ironSource Community: https://is.com/community/

Original video: https://www.youtube.com/watch?v=sAwauPx-flE
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