"Where would you look for the message in an electric light?" Spend nearly an hour with University of Toronto professor of English, Marshall McLuhan, as he discusses electronic technology, transportation, and communications. Also probing the issues of acoustic and personal space, McLuhan expresses his thoughts about print media and where it’s headed. Author of several books including The Medium is the Message, Canadian-born McLuhan was also director of the Center for Culture and Technology at the University of Toronto. Originally aired on PBS-TV, 4 January, 1971 at 8:00 p.m. (Philadelphia, PA area), McLuhan appeared on "Speaking Freely," hosted by NBC’s Edwin Newman.
Download the file. Take notes. Observe how current and relevant much of McLuhan’s message is in today’s Internet world.