Show #268 Psychotactics of Online Marketing

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  1. The Engagin Brand:

    Is Business to business marketing different to business to consumer?Suzanne_photo2005

    Is B2B marketing easier?

    The subjectivity of a marketing strategy.

    Is a marketing strategy in B2B best built over the medium term?

    How B2B marketing is about all functions

    The friendship model of marketing

    In these recessionary times what should professional services be doing?

    Outside trust starts with inside honesty.

    —Huffduffed by keikelboom

  2. Email Marketing Through Your Signature -€“ Podcast Episode #209

    In this week’s internet marketing podcast Kelvin caught up with Fiona Robertson (RocketSeed) about how you can do e-mail marketing through your signature. Fiona Robson’s background is in the tourism industry where she held various sales and marketing roles until she joined RocketSeed about 2 and a half years ago. They discussed the opportunities of e-mail marketing, the types of audience you can reach, how changes in the mobile industry have influenced e-mail marketing, how to segment e-mail marketing approaches and how to kick off your e-mail marketing strategy.

    —Huffduffed by paulsilver

  3. Interview with Kathryn Kelly - VP - Marketing/Media, Discovery Digital Media

    I had a great “Paths in Marketing” conversation with Kathryn Kelly from Discovery Communications. Kathryn is a former DECA member who is now the Vice President of Media & Marketing for Discovery Digital Media. In this interview, she discusses what she is doing now as well as how she has seen marketing change over the past 10 years. She also shares some ideas that will help high school students be better marketers.

    —Huffduffed by PathsNMarketing

  4. Hana Abaza, Head of Marketing at Shopify Plus

    Hana Abaza, Head of Marketing at Shopify, explains how to improve collaboration between sales and marketing teams, why you can’t view the marketing funnel as a linear process, the value of marketing operations, and much more.


    —Huffduffed by dealingwith