Mark Ritson on marketing effectiveness | INFORM

Mark Ritson on advertising effectiveness at the 2019 INFORM News Media Summit hosted by NewsMediaWorks.

He highlighted the need for teams to develop considered and well-written objectives that took into account the specific metrics to be measured.

More info: https://newsmediaworks.com.au/inform-mark-ritson-keynote/

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Original video: https://www.youtube.com/watch?v=vlFOkP2Mh9c
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