dannybatelic / Danny Batelic

There is one person in dannybatelic’s collective.

Huffduffed (173)

  1. Les Binet och Peter Field i Stockholm på SprintAd-dagen 2018

    Les Binet och Peter Field förklarar hur marknadsföring fungerar utifrån ett vetenskapligt perspektiv. Med data från 1000-tals kampanjer vet vi idag hur man bygger långsiktig lönsamhet. Vi vet hur balansen ska vara mellan det långsiktiga byggnationen av våra varumärken och det kortsiktiga aktiveringen som syftar till att skörda nu och öka säljet i närtid. Vår tids viktigaste studier redogörs under närmare två timmar och ligger idag till grund för en omsvängning på marknadsavdelningarna på världens största bolag. Ett måste för alla som arbetar med marknadsföring.

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    Original video: https://www.youtube.com/watch?v=y2M2sFTfXkk
    Downloaded by http://huffduff-video.snarfed.org/ on Wed, 16 Jan 2019 10:48:05 GMT Available for 30 days after download

    —Huffduffed by dannybatelic

  2. Scotch! The Story of Whisky BBC Documentary 2016

    David Hayman surveys the state of the Scotch whisky industry and examines the threats to its world dominance. He meets coopers and coppersmiths, whose craft it relies on, before visiting Campbeltown to enrol on a distilling course. Hayman is then schooled in the alchemy of blending whisky by Kirsteen Campbell, Famous Grouse master blender, and visits distilling students at Heriot-Watt University.

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    Original video: https://www.youtube.com/watch?v=9aGWpqC1sG0
    Downloaded by http://huffduff-video.snarfed.org/ on Wed, 09 Jan 2019 05:49:25 GMT Available for 30 days after download

    —Huffduffed by dannybatelic

  3. Scotch Whisky Documentary The Myth and Magic

    Scotch Whisky documentary from around 2003 featuring interviews with Dave Broom, Charlie MacLean, Richard Patterson, Iain McArthur, Jim Cryle and more.

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    Original video: https://www.youtube.com/watch?v=zmuLHB288uE
    Downloaded by http://huffduff-video.snarfed.org/ on Wed, 09 Jan 2019 05:45:38 GMT Available for 30 days after download

    —Huffduffed by dannybatelic

  4. Marketing in the Digital Age - Field and Binet

    Published on Nov 11, 2016 Our morning chairman invites two industry observers, with access to significant data on effectiveness over decades, to brief us on the changing roles and effects of marketing media in the digital economy.

    Chair David Bond, European Media Correspondent , Financial Times

    Presenters Les Binet, Head of Effectiveness, adam&eveDDB Peter Field, Marketing Consultant, Peter Field Consulting

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    Original video: https://www.youtube.com/watch?v=OknozmEQdy8&t=7s&list=WL&index=13
    Downloaded by http://huffduff-video.snarfed.org/ on Sun, 06 Jan 2019 23:37:17 GMT Available for 30 days after download

    download

    Tagged with marketing

    —Huffduffed by dannybatelic

  5. The Long and the Short of It - In Conversation with Peter Field and Les Binet:

    Peter Field and Les Binet, authors of a number of influential IPA publications on evaluation and measurement such as “The Long and the Short of It”, discuss what the big changes in the evaluation landscape are. These include evaluation in a digital world through social and mobile media as well as giving their tips for success in all other evaluation methods. Check out our Eff Test qualification http://bit.ly/1WtLnor . To enter the 2016 Effectiveness Awards download your Entry Pack now here http://bit.ly/1NaHH0B . #Effectiveness.

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    Original video: https://www.youtube.com/watch?v=F-_fo3YhPso&t=0s&list=WL&index=12
    Downloaded by http://huffduff-video.snarfed.org/ on Mon, 07 Jan 2019 01:32:10 GMT Available for 30 days after download

    download

    Tagged with marketing

    —Huffduffed by dannybatelic

  6. The limitations of econometrics -In Conversation with Peter Field and Les Binet:

    Peter Field and Les Binet, authors of a number of influential IPA publications on evaluation and measurement such as “The Long and the Short of It”, discuss what the big changes in the evaluation landscape are. These include evaluation in a digital world through social and mobile media as well as giving their tips for success in all other evaluation methods. Check out our Eff Test qualification http://bit.ly/1WtLnor . To enter the 2016 Effectiveness Awards download your Entry Pack now here http://bit.ly/1NaHH0B . #Effectiveness.

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    Original video: https://www.youtube.com/watch?v=a29yUy5Obeo&t=0s&list=WL&index=11
    Downloaded by http://huffduff-video.snarfed.org/ on Mon, 07 Jan 2019 01:31:29 GMT Available for 30 days after download

    download

    Tagged with marketing

    —Huffduffed by dannybatelic

  7. Pre-testing - In Conversation with Peter Field and Les Binet:

    Peter Field and Les Binet, authors of a number of influential IPA publications on evaluation and measurement such as “The Long and the Short of It”, discuss what the big changes in the evaluation landscape are. These include evaluation in a digital world through social and mobile media as well as giving their tips for success in all other evaluation methods. Check out our Eff Test qualification http://bit.ly/1WtLnor . To enter the 2016 Effectiveness Awards download your Entry Pack now here http://bit.ly/1NaHH0B . #Effectiveness.

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    Original video: https://www.youtube.com/watch?v=9SnI3co5Csw&t=0s&list=WL&index=10
    Downloaded by http://huffduff-video.snarfed.org/ on Mon, 07 Jan 2019 01:30:52 GMT Available for 30 days after download

    download

    Tagged with marketing

    —Huffduffed by dannybatelic

  8. Evaluation in a digital world - In Conversation with Peter Field and Les Binet:

    Peter Field and Les Binet, authors of a number of influential IPA publications on evaluation and measurement such as “The Long and the Short of It”, discuss what the big changes in the evaluation landscape are. These include evaluation in a digital world through social and mobile media as well as giving their tips for success in all other evaluation methods. Check out our Eff Test qualification http://bit.ly/1WtLnor . To enter the 2016 Effectiveness Awards download your Entry Pack now here http://bit.ly/1NaHH0B . #Effectiveness.

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    Original video: https://www.youtube.com/watch?v=CJ37-7DvmQ0&t=0s&list=WL&index=9
    Downloaded by http://huffduff-video.snarfed.org/ on Mon, 07 Jan 2019 01:30:14 GMT Available for 30 days after download

    download

    Tagged with marketing

    —Huffduffed by dannybatelic

  9. ROMI and the long-term effect - In Conversation with Peter Field and Les Binet:

    Peter Field and Les Binet, authors of a number of influential IPA publications on evaluation and measurement such as “The Long and the Short of It”, discuss what the big changes in the evaluation landscape are. These include evaluation in a digital world through social and mobile media as well as giving their tips for success in all other evaluation methods. Check out our Eff Test qualification http://bit.ly/1WtLnor . To enter the 2016 Effectiveness Awards download your Entry Pack now here http://bit.ly/1NaHH0B . #Effectiveness.

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    Original video: https://www.youtube.com/watch?v=4ral0YG4alE&t=0s&list=WL&index=8
    Downloaded by http://huffduff-video.snarfed.org/ on Mon, 07 Jan 2019 01:29:37 GMT Available for 30 days after download

    download

    Tagged with marketing

    —Huffduffed by dannybatelic

  10. Brand building through emotion -In Conversation with Peter Field and Les Binet:

    Peter Field and Les Binet, authors of a number of influential IPA publications on evaluation and measurement such as “The Long and the Short of It”, discuss what the big changes in the evaluation landscape are. These include evaluation in a digital world through social and mobile media as well as giving their tips for success in all other evaluation methods. Check out our Eff Test qualification http://bit.ly/1WtLnor . To enter the 2016 Effectiveness Awards download your Entry Pack now here http://bit.ly/1NaHH0B . #Effectiveness.

    ===
    Original video: https://www.youtube.com/watch?v=tYe5ifSIuD0&t=0s&list=WL&index=7
    Downloaded by http://huffduff-video.snarfed.org/ on Mon, 07 Jan 2019 01:28:56 GMT Available for 30 days after download

    download

    Tagged with marketing

    —Huffduffed by dannybatelic

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