The competitive environment for technology is changing, and its impact on experience design is deep: capabilities, features, and functions are no longer enough. Emotional engagement will distinguish successful consumer experiences of the future. Designing in this world requires we change the way we think about people and products. This presentation provides a brief overview of a counter-intuitive emotional design approach and its application to one of the hallmarks of the next phase in interaction design: Natural User Interface.
August de los Reyes is the Principal Director of User Experience for Microsoft Surface, a team dedicated to pioneering natural and intuitive ways to interact with technology.
August is a member of the Advanced Studies Program at the Harvard University Graduate School of Design where he received an MDesS with Distinction for his research in product design and emotion. A guest design faculty member at the University of Washington, he was a 2007-2008 visiting associate at the Oxford Internet Institute. He is working on his next book entitled The Poetics of Everyday Objects.