curtisj44 / tags / sxsw

Tagged with “sxsw” (8)

  1. CSS for Grown Ups: Maturing Best Practices

    In the early days of CSS the web industry cut its teeth on blogs and small personal sites. Much of the methodology still considered best-practise today originated from the experiences of developers working alone, often on a single small style sheet, with few of the constraints that come from working with large distributed teams on large continually changing web projects.

    The mechanics of CSS are relatively simple. But creating large maintainable systems with it is still an unsolved problem. For larger sites, CSS is a difficult and complex component of the codebase to manage and maintain. It's difficult to document patterns, and it's difficult for developers unfamiliar with the code to contribute safely.

    How can we do better? What are the CSS best practises that are letting us down and that we must shake off? How can we take a more precise, structured, engineering-driven approach to writing CSS to keep it bug-free, performant, and most importantly, maintainable?

    http://schedule.sxsw.com/2012/events/event_IAP9410

    —Huffduffed by curtisj44

  2. Faster Design Decisions with Style Tiles

    With responsive design designers need to rethink the process they go through to work with clients and developers to create successful visual designs. Rather than creating traditional comps, style tiles are a deliverable that help you to communicate with your client, establish a visual language and work iteratively with developers. In this presentation, Samantha will explain how to reinvent your process to leverage Style Tiles as a deliverable.

    Samantha Warren is an experienced designer, speaker, and writer who leverages a diverse background in artistic mediums to create compelling and functional web experiences. Focused on designing for content, she is passionate about using the web as a vehicle to tell compelling stories while creating accessible user-experiences. She has been published in .net Magazine and has presented at various industry events, including Design Day in Pittsburgh Pennsylvania and the South By Southwest Interactive Festival in Austin Texas.

    Currently Samantha is the Design Director at Phase2 Technology where she uses her past experience working with brands like National Geographic and Choice Hotels International to help non-profits, publications, and associations tell their stories online.

    In her personal time she talks about design and the web on her blog, BadAssIdeas.com and spends time with her cross-eyed cat, Grace.

    http://schedule.sxsw.com/2012/events/event_IAP10133

    —Huffduffed by curtisj44

  3. Excessive Enhancement: JavaScript’s Dark Side

    Are we being seduced by the animation and rich UI capabilities of modern browsers at the expense of the underlying platform of the Web?

    The Web has entered a new phase in its evolution: The proliferation of a JavaScript enabled audience with increased processing grunt in their devices, better and more ambitious JavaScript developers, and users with an appetite for sophisticated experiences, all seem to be helping to move the web in a rich and exciting direction.

    Good developers understand about graceful degradation, progressive enhancement, unobtrusive JavaScript and the like, so why are we seeing big companies building web offerings with little apparent thought for their impact on the Web?

    We'll explore this by looking at what the Web was, is now, and might become. We'll look at examples of exciting user interfaces and sophisticated interactions. We'll also examine some emerging techniques for providing rich user interactions without hurting the web or killing kittens.

    Phil Hawksworth, Technical Director, R/GA

    Phil began his career building web applications for financial institutions such as Commerzbank, Deutsche Bank, and the London Stock Exchange in the late nineties. A focus on web architectures and real-time data delivery lead Phil to a variety of web development roles with particular attention to emerging front-end development techniques and JavaScript application development.

    After several years working on web applications and consulting on web best practices at technology companies such as Verisign, VMware and BT, Phil made the move into the agency world where he managed development teams and architected solutions on projects for clients including of eBay, Sony and BP.

    Phil Hawksworth is a Technical Director at R/GA and enjoys talking about himself in the third person.

    —Huffduffed by curtisj44

  4. Behavior Design: Stop Being Neutral, Start Influencing Decisions

    Design traditionally focuses on creating products and services that recognize an existing behavior and work to support it. The next wave will be products and services that motivate and incentivize change. Design can help us be better at what we do and make us do better things. We are in the age of aware tech. People are receiving vast amounts of data about their own actions and patterns. We need to provide them with clever ways to act on that information. Moreover, companies and organizations are seeking out ways to influence customer choices and create social impact, but many designers are hesitant to pursue work that makes choices for people. Design has always had an influence, whether recognized or not. It’s time to start seeing that all design choices have an impact, and to start working towards changing the way we live for the better.

    http://schedule.sxsw.com/events/event_IAP7330

    —Huffduffed by curtisj44

  5. SXSW: Writing Workshop with @BettyDraper: Saying It Short

    Helen Klein Ross presentation from SXSW 2011.

    In this age of attention deficit and time deprivation, brevity is critical to successful communication. Rules of writing succinctly are essential learning for storytellers of all persuasions: advertisers, marketers, PR practitioners and fictionistas. Learn from Shorty award winning voice of @BettyDraper how to create memorable communication in abbreviated space. Glean expertise from masters of the short form, both commercial and literary—including Hemingway, who wrote a story in a mere six words: "For sale: baby shoes. Never worn."

    http://schedule.sxsw.com/events/event_IAP7579

    —Huffduffed by curtisj44

  6. SXSW: Intrigue Me: Writing Compelling Content

    Presentation by Stephanie Hay at SXSW 2011.

    Although the web as a medium - and the web industry in general - promotes a somewhat informal community culture, its standards are absolute. Competition continues to evolve our definition of "exceptional" in order to efficiently separate the pioneers from the posers. But when it comes to content, are the boundaries still too informal? Have we been so focused on conceiving, designing, developing, and marketing the most mind-blowing ideas that we're apathetic to (correctly) adding a space between "log" and "in". I say, no way Jose (The question is, do you? And who is Jose, anyway?) Since designers and developers have been busy creating intensely standards-based work, it's understandable that they haven't necessarily kept sharp on their written word. But without the universal nature of black-and-white text to complement an online portfolio or describe a unique application, a reader is left alone to categorize, digest, and decide: am I intrigued enough to do something? In this session, I'll discuss ways in which web specialists can write compelling, credible content that piques interest and encourages action from readers. Attendees will leave with tips to elevate their content game — whether they're aiming to more successfully write dynamic resumes and cover letters, describe their work in creative portfolios, guide users through enjoyable web interfaces, or convey value to gain one more paying subscriber.

    http://schedule.sxsw.com/events/event_IAP5783

    —Huffduffed by curtisj44

  7. SXSW: The Art of Enchantment

    SXSW 2011 presentation by Guy Kawasaki.

    Worldwide introduction of Guy's new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.

    http://schedule.sxsw.com/events/event_IAP5618

    —Huffduffed by curtisj44

  8. SXSW: Linguistic Mythbusting: The Fake Language of the Web

    Presentation from SXSW 2011.

    When the New York Times banned the word "Tweet" from it's pages, it marked the first time a major publication had formally rejected a Internet-born branded verb. As new behaviors are created online, our culture struggles with ways to define them and often settles on flawed nomenclature. In this hour we will take a look at some of the most misleading words from the digital lexicon and try to pick a few to banish forever.

    http://schedule.sxsw.com/events/event_IAP6649

    —Huffduffed by curtisj44