craighowarth / tags / mixergy

Tagged with “mixergy” (7)

  1. Social Marketing Techniques – The Jason McVearry Interview | Mixergy - Online Business Tips from Successful Entrepreneurs

    Within minutes of posting on twitter that kept crashing, about a dozen people suggested that I drop my current Web hosting company and switch to (MT) Media Temple. Wouldn’t you love to have people champion your brand like that?

    To learn how (MT) did it, I interviewed Jason McVearry, the company’s partnership director. Here’s some of what I found out.

    The subtle influence

    (MT) hosts web sites that internet companies consider authorities. If you look at sites like TechCrunch and Mashable, you’ll see the (MT) logo. In his book Influence, Robert Cialdini said that authority is one of the most powerful persuasion tools because it’s so subtle. Without feeling like they’re being sold, people instinctively follow authority.

    —Huffduffed by craighowarth

  2. The JibJab Story. Maybe The Most Inspiring Mixergy Interview Ever! – With Gregg Spiridellis | Mixergy - Online Business Tips from Successful Entrepreneurs

    This is the story of two brothers who took on the established entertainment industry, succeeded for a while — and then almost went out of business when the dot com market crashed. And it’s the story of how they rebuilt their business and became one of the most celebrated digital entertainment studios.

    It’s the story of JibJab. Co-founder Gregg Spiridellis came to Mixergy to tell you how he and his brother Evan built their company.

    If you’re running an internet company, this story will inspire you AND teach you how to hustle for every piece of business.

    —Huffduffed by craighowarth

  3. Mixergy: Seth Godin On How To Build And Lead Your Tribe

    Godin gives a top-level understanding of how to build your community, a good followup to this presentation is my interview with Max Alexander about the tactics of creating groups.

    —Huffduffed by craighowarth

  4. Wikipedia’s Founder On How The Site Was Built & Promoted. – with Jimmy Wales

    How did Jimmy Wales get the world to help him write an encyclopedia? And what could YOU learn from his experiences to help you build a business that leaves a legacy?

    I invited Jimmy to Mixergy and I asked him to talk about the business side of his non-profit, Wikipedia. He told us how the idea for Wikipedia evolved, how he got people to contribute to it, why people promoted the site, and more. My goal was to help you learn how to build a startup that leaves a legacy, from the man whose work changed the world.

    —Huffduffed by craighowarth

  5. How The Owner Of “Fail Blog” And “I Can Has Cheezburger” Keeps Racking Up Wins – With Ben Huh

    Ben Huh came to Mixergy to talk about how he raised money to buy a blog about LOL cats, called "I Can Has Cheezburger," and how he turned it into a growing publishing company that own over 20 sites, including Fail Blog and This is Photo Bomb. His network has over 11 million users and 218 million monthly page views.

    I asked him how he did it and, more importantly, what YOU can learn about building a publishing company, based on his experience.

    —Huffduffed by craighowarth

  6. The Biography Of Wordpress – With Matt Mullenweg

    Millions of blogs — including — run on WordPress. So I invited the entrepreneur behind this insanely successful software, Matt Mullenweg, to do an interview about how WordPress went from idea to a growing business.

    I organized this interview like a biography, so you’ll hear how it all started at an economics summer camp, how Matt figured out the revenue model for the business, how he evangelized his product to bloggers, how he figured out what new features his customers wanted, and more.

    —Huffduffed by craighowarth

  7. To Get Press, Teach. Don’t Sell. — Jason Calacanis

    If you show them something and you deny the market, you’re going to get caught. Journalists are smart. So when we launched Mahalo Answers, the first thing I did is say: "Here are the top 5 Answer sites out there. Here’s Yahoo! Answers. Here’s And here’s that you might not know about. They’re in Korea. Here’s the competitive landscape. Here’s everything I learned about knowledge exchanges.

    "Here’s what we’re doing that’s different. We realize that knowledge exchanges exist. We realize they’ve been a tremendous success in terms of traffic. We realize that they haven’t been a tremendous success in terms of quality. So we want to make something that’s a lot higher quality.

    "Here’s how we’re doing that. We have a virtual currency. Nobody’s ever done that. We have multi-media-style answers. Where you could put in images and videos and audio files. And we have a curation team that deletes bad answers or obnoxious answers, 24-hours a day, 365 days a year. We pay them $10 per hour. They work from home. And so the best way to make the quality of a site go up is to get rid of the misspellings and the bad stuff."

    And what I just told you in 30 seconds is exactly what I told people over a 20-minute session—with examples. Showing not telling. I don’t have the ability to show you right now. I would if we were sitting in front of a computer. That same process hold true with a journalist.

    And have something of significance. If you don’t have something of significance, you don’t want to waste their time.

    —Huffduffed by craighowarth