EP54: How to Make, Test, and Iterate on Marketing Assumptions w/ Manuel WeissAugust 19, 2014
Manuel Weiss, Co-Founder and CMO of Codeship, shares how they apply the scientific method to everything they do, particularly in their marketing pipeline. He shares examples of experiments and how they iterate over time until they’ve optimized an assumption, and also talks through their new framework and building blocks for deploying and maximizing their marketing materials.
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Intro song by Alex Koch of Digital Dust Studios
Outro song: "Help You Breathe" by Oliver Tank
"With everything we do we have a rule that your hunch must be verified by experiments."