Sacramento’s love affair with craft beer benefits from California’s approach to regulating breweries. Daniel Croxall is Assistant Professor of Lawyering Skills at the McGeorge School of Law. He teaches the first craft beer class at a U.S. law school. He’s an expert who also represents his brother’s company El Segundo Brewing Company.
Prof. Croxall joins Randol White for a wide-ranging discussion of emerging issues in the California craft beer market.
Today’s guest is one of those people that many industry folks know and
love, and drinkers, depending on who you rub elbows with online, maybe have
encountered on Twitter from time to time.
She has a job that only really exists in a large brewery — at one time it
was called, the “digital and consumer outreach specialist” for example —
but her influence is so much broader than the title implies.
In Chicago, she’s known as the woman who started the Brewers Unleashed
event series where brewers from across the MillerCoors family of breweries
come together downtown in the Miller Coors headquarters bar overlooking the
city, and share some of their latest and most interesting beers. She’s used
that event as a way to bring in beer geeks, brewers, and other
professionals together for a good time.
She’s known as one of the most visible personalities on what beer fans call
“beer twitter” — where she converses with colleagues and competitors, makes
fun of the more absurd parts of beer culture, and generally tries to keep
everybody looking up the it’s just so damn easy to get down.
And in larger industry circles, she’s known as an innovator for the unique
ways in which she’s helped shape the culture at Tenth & Blake, MillerCoors
import and craft division. She has a key role there in helping the team
stay connected and engaged in craft beer, in all beer really, thorough
education, hands-on home brewing challenges, and ensuring they get out into
the world and experience the ruckus of craft beer first hand. I’ve had the
pleasure of getting to know a number of folks that Lisa has brought in to
the beer-loving fold.
And about a year ago Lisa was named on of 26 innovators making a difference
in beer by All About Beer magazine, alongside people like Ray Daniels of
Cicerone, Mariah Calagione of Dogfishhead, Bob Pease who is now President
of the Brewers Association and many others.
So while Lisa has been a friend for some time now - we had yet to dig in
and record an interview. As she transitions from her current role at Tenth
& Blake into a new role at MillerCoors, this seemed like the perfect time
to look back on a greta start in a new industry for her, and what she’ll be
up to next.
http://goodbeerhunting.com/gbh-podcast/2016/5/13/ep-079-lisa-zimmer-of-millercoors