chrispederick / Chris Pederick

There are five people in chrispederick’s collective.

Huffduffed (242)

  1. Bleacher Report’s Howard Mittman: Better to be a ‘need’ publisher vs. ‘feed’ - Digiday

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    It’s the year of loyalty for publishers, and as reverberations from Facebook’s news feed change subside, only those that have created a need for their content will remain unfazed. At a Digiday Live Podcast event on Jan. 24, Bleacher Report CRO and CMO Howard Mittman said Facebook’s community is waning, and all its changes aim to protect that owned and operated platform.

    “Publishers are starting to remember — they shouldn’t have forgotten — [Facebook is] not their O&O,” Mittman said. “Back in 2013, Facebook was the best friend a publisher could have because they valued premium content, and that fit into their ecosystem of community and sharing. That changed over time, and it became volume-based. Facebook is taking a necessary step for their business that might not fit everybody else’s business. It doesn’t hurt us, but there are a lot of brands that are exposed right now.”

    Below are highlights from the conversation, edited for clarity.

    Need vs. feed content

    “The media world is broken into two distinct categories: need and feed. Need has higher engagement, shareability, passion. If I worked at Bloomberg, I’d be psyched about this moment. If you’re into finance and you need to know what GE closed at, you’re going to push aside the beeps, the blinks, the texts and get to exactly what that closing price was. It’s a need, a deep-rooted passion, and it’s timely. Sports is the same way. We have a horizontal vertical, and we get to tap into that content. A small percentage of content that we consume is need. Everything else is feed. Inside of feed, things you’re happy to consume but you’re not looking for it, you won’t engage or spend time with it. The brands that have been subsisting off of feed versus focusing on premium content in need are having a reckoning.”

    Apps are ‘everything’

    “I view desktop the way those Madison Avenue luxury stores view their retail experiences. You have to be there, and it has to look good, but it’s really a branding exercise. It’s a small percentage of our overall business. The app is everything. It gives us control. We sit on top of a wealth of data. The app is the beating heart of the American sports fan. We own the social graph. We’re getting really good at asking the right questions of data. It’s 40 percent of our audience. The distributed web is not dead; the partnership models are not dead, but our app is a recognition of a different level of value.”

    Video requires constant evaluation

    “Facebook Watch was a big opportunity in 2017 at launch. They have to figure out what it’s going to be. Is it going to be Netflix or NBC? And then we would have to figure out where we fit into that ecosystem. We’re re-evaluating video every day. You can’t out-Hollywood Hollywood. We have a studio, but it’s not a lot. We’re more focused on creating content that meets the expectations of the user community and the story we’re trying to tell. Sometimes that would be 30 minutes, 60 minutes or six seconds.”

    E-commerce shows promise

    “The pivot to social monetization has been very successful for us. We’re making sure we’re crafting opportunities for consumers to engage and monetize through live experiences or e-commerce. It could be a nice revenue spike. The reality of some of that licensing business is you have to be willing to put your brand at risk. Those businesses also play intellectual property whack-a-mole. We own lots of IP. There are opportunities to do that, but a lot of examples I have seen are egregious and shady.”

    —Huffduffed by chrispederick

  2. How Bleacher Report pivoted from Facebook to Instagram

    CEO Dave Finocchio says Snapchat is interesting, too — but Instagram is where Bleacher Report is making money.

    —Huffduffed by chrispederick

  3. on Social Media with Manton Reece

    We have been talking about the problems with Twitter, Facebook, and social media throughout the last year.

    Our guest has too, and he’s trying to do something about it. Manton Reece, talks about, the technology it is built on, and how he is being thoughtful about building something new. - GeekSpeak Podcast for 2018-01-19

    —Huffduffed by chrispederick

  4. Supertop Blog: Podcast: iPhone X Dark Mode, Castro 2.6 and App…

    Podcast: iPhone X Dark Mode, Castro 2.6 and App Store Pre-OrdersDecember 21, 2017 ∞In the last episode of 2017, Oisin’s iPhone X is stolen by Mexican police, we discuss apps using black backgrounds on the X’s OLED screen for dark modes, the launch of Castro 2.6’s backup / restore feature (including a daring live performance of Padraig restoring his main device) and the new App Store pre-orders feature.Links:Jared Sinclair’s ’Sodes appCastro 2.6 is available on the App Store now with Backup / Restore.Offering Your Apps for Pre-OrderListen in Castro, or find links to other players.


    Tagged with podcast

    —Huffduffed by chrispederick

  5. Podcast: Talking Sports With Bleacher Report CEO Dave Finocchio | AdExchanger

    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here.

    CEO Dave Finocchio started Bleacher Report along with his three cofounders in 2005 after deciding most sports media wasn’t connecting with young people.

    "There was a generation of sports fans that have been stuck with their dad’s and grandfather’s sports voice," Finocchio says on the latest episode of AdExchanger Talks. "A lot of the content that existed then was very wordy, very tied to things that happened during games. It wasn’t a reflection of how my generation was talking about sports."

    With minimal funds, they built an audience and a business using a crowd-sourced content model. They succeeded. Today BR is among the top sports-focused websites in the world, with some 40 million users, according to comScore. Along the way it pivoted away from amateur content and now has about 500 employees focused on writing, producing, distributing and of course monetizing its sports coverage.

    The company has evolved on the advertising side too.

    Initially, BR was a "classic display advertising business" in Finocchio’s words. "We aggregated millions of eyeballs onto a website and app and we sold different forms of banners and pre-roll," he said.

    Today its efforts are far more aligned with advertiser objectives. "Everything that we do internally and all the infrastructure we build around advertising is geared towards actually driving results for our partners," he said. "We’re not trying to just run media and get to the next campaign. We need partnerships."

    Also in this episode: BR’s programmatic philosophy, how people watch sports now and why Finocchio came back to run Bleacher.



    This episode of AdExchanger Talks is sponsored by Nucleus.





    —Huffduffed by chrispederick

  6. BR’s Dave Finocchio on why loyalty matters more than ever

    Bleacher Report CEO Dave Finocchio joins the Digiday Podcast.

    —Huffduffed by chrispederick

  7. #53 — The Dawn of Artificial Intelligence

    In this episode of the Waking Up podcast, Sam Harris speaks with computer scientist Stuart Russell about the challenge of building artificial intelligence that is compatible with human well-being.

    —Huffduffed by chrispederick

  8. Mac Power Users #348: Managing Subscriptions - Relay FM

    In this new App economy it seems more and more apps and services are going to a subscription pricing model. We talk about subscription pricing generally, tips for taming your subscriptions and the subscription services we use.

    —Huffduffed by chrispederick

  9. “Is Our Universe a Simulation?” with Brian Greene

    Neil deGrasse Tyson investigates the nature of reality, from quantum physics and string theory, to the multiverse and “The Matrix.” With theoretical physicists Brian Greene and Stephon Alexander, philosopher David Chalmers, co-host Maeve Higgins, Chuck Nice and Bill Nye.

    —Huffduffed by chrispederick

  10. Remaster #20: The PlayStation VR Review - Relay FM

    After months of waiting, the PlayStation VR has been released. Federico, Myke, and Shahid share their views on the hardware, the experience, and the launch lineup.

    —Huffduffed by chrispederick

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