Podcast: Talking Sports With Bleacher Report CEO Dave Finocchio | AdExchanger

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    Welcome to AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. Mike Shehan, CEO of Denver-based video ad platform SpotX, is building what he describes as a "modern ad server" to support monetization of ads across digital video, OTT and linear broadcast environments. Shehan sold a controlling stake in his company to European broadcaster RTL Group… Continue reading »


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  2. Market Research - Fun With Data Science: John Foreman of MailChimp Talks to Marketing Smarts [Podcast] : Marketing Podcast

    Market Research: Marketing Podcast - MailChimp’s chief data scientist explains what data science is and how it affects marketing communications, product development, and more. He offers marketing professionals concrete tips for crunching numbers to turn …


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  3. An alternate perspective on data-driven decision making - O’Reilly Radar

    In this week’s Radar Podcast episode, O’Reilly’s Roger Magoulas chatted with Tricia Wang, a global tech ethnographer and co-founder of PL Data, about how qualitative and quantitative data need…


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  4. A human-centered approach to data-driven design - O’Reilly Radar

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  5. Iterate 67: Denys Zhadanov of Readdle talks marketing and the App Store | iMore

    Iterate is our designer-focused podcast where we discuss interfaces, icons, and experience. It’s like DVD extras for apps! On this episode Denys Zhadanov of Readdle talks to Marc, Seth, and Rene about their suite of iPhone and iPad productivity apps, how they got them all talking to each other, the challenges unifying a brand, and making business work in the App Store. Subscribe and listen along!

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  6. Data-driven Book Publishing

    "Big Data" is a hot topic but it’s not just for data scientists: making data-driven decisions about titles, pricing, and marketing is increasingly critical for business leaders. Dominique Raccah, CEO of Sourcebooks, an innovative independent publisher, will describe how she uses large-scale sales information and small-scale data including user-level Web and social analytics to measure and optimize her business - and why you should be doing likewise.

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  7. Beyond the Box - Geoff Cooper, Affinity ID

    Data Driven Marketing expert Geoff Cooper talks to the importance of creating a coherent, consistent and relevant experience for your customers and how we manage this in an increasingly omni-channel world.

    Original video: http://www.marketing.org.nz/Resources/Article?Action=View&Article_id=341&utm_source=ET&utm_medium=Email&utm_campaign=weekly061015
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  8. Data-Driven Alignment with Edward McDonnell - Marketing Trends

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  9. Cathy O’Neil: The era of blind faith in big data must end | TED Talk

    Algorithms decide who gets a loan, who gets a job interview, who gets insurance and much more — but they don’t automatically make things fair. Mathematician and data scientist Cathy O’Neil coined a term for algorithms that are secret, important and harmful: "weapons of math destruction." Learn more about the hidden agendas behind the formulas.


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  10. Podcast: Atlassian’s Jay Simons Talks SaaS Marketing

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