Raja, the creator of the 10-million-follower Instagram account House of Highlights, hasn’t taken a day off in four years.
A crew of astronauts from different countries share fresh insights about handling conflict and building trust.
The Talk Show
‘The Original Sin Is XML’, With Special Guests Manton Reece and Brent Simmons
Wednesday, 31 May 2017
Manton Reece and whisky-soaked baritone Brent Simmons join the show to talk about JSON Feed, the new spec they co-authored for syndicating things like blog posts and podcasts. We talk about their longstanding mutual interest in Userland Frontier — Dave Winer’s groundbreaking scripting environment from the early ’90s — and how that background and their mutual love for publishing on the open web and the democratization of technology ultimately led to the creation of JSON Feed, as well as their other new projects: Manton’s Micro.blog publishing platform, and Brent’s new open source Mac app, announced for the first time right here on the show. And of course a brief look ahead to next week’s WWDC 2017.
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JSON Feed links on Daring Fireball
Interest in XML vs. JSON over the last 5 years.
Micro.blog — Manton’s new publishing platform.
Evergreen — Brent’s new open source Mac app.
Evergreen’s GitHub repository.
Seneca: “The Shortness of Life”.
Yours truly back in 2009: “Twitter Apps Are a UI Playground”.
Manton’s old Tweet Library app.
“App: The Human Story” screening and panel discussion at WWDC 2017
xkcd’s “We need to develop one universal standard that covers everyone’s use cases!” comic.
This episode of The Talk Show was edited by Caleb Sexton.
March Madness is well underway and if you’re a sports fan of a certain age, chances are you’re tracking your decimated bracket on Bleacher Report. Bleacher Report CEO Dave Finocchio joins us on this episode of Ad Lib to discuss its distributed approach to publishing, what makes Bleacher Report connect with younger audiences in an oversaturated sports market — and how it’s been working with Turner Broadcasting, which acquired Bleacher Report in 2012 for a reported $175 to $200 million.
A wide-ranging conversation with the Bleacher Report CEO and co-founder.
This is a test or alpha episode of An Indieweb Podcast (working title). In it, David Shanske and and I talk about a variety of Indieweb topics, with the theme of "Considering the User", inspired by an article we were reading this week.
Programmer and entrepreneur Manton Reece is here this week to share how he’s using Apple gear to program and run his own business.
Subscribe: iTunes | Google Play | Stitcher
When NBA star LeBron James left the Miami Heat in 2014, 20-year-old Omar Raja searched for highlights from James’ Heat career and couldn’t find relatable moments outside of traditional highlights. So Raja started House of Highlights, an Instagram account that frames moments from games as funny and relatable narratives.
Today, the account, which Bleacher Report acquired in 2015, has over 8 million followers, including A-list athletes like James and soccer player Cristiano Ronaldo. House of Highlights has a fiercely loyal audience on Instagram, continuing to post on the platform even as its audience has grown.
“Younger people aren’t on Twitter as much. It’s also mainly for news,” Raja said on this week’s Digiday Podcast. “Instagram is for entertainment, to see what everyone’s talking about. Instagram is the young person’s television.”
Raja discussed House of Highlights’ reasons for sticking with Instagram, the account’s focus, its evolution and more in the episode. Edited highlights appear below.
The idea behind the account
“I try to hit that athletes are just like us. They’re relatable. Videos that get more than 2 million views are [NBA star] Russell Westbrook freestyling on his Snapchat. It’s them having a personality. House of Highlights is rooted off of relatability. Fifty-three percent of our audience is under 24. The best way to describe it is jokes you would text your friends. All captions are meant to be what you would receive as a text.”
Crossovers between NBA and soccer
“NBA clips outperform any other league by far. It’s [always] been that way [for us]. I’m excited about getting Champions League rights in August. Soccer is probably the biggest sport on Instagram. There’s so much crossover with NBA and soccer in general. We did some [user-generated content] of [Brazilian soccer player] Neymar, and the performance on it was insane.”
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The case for Instagram and on-demand viewing
“On-demand viewing is best because you can do it wherever you are. The cool thing is people are checking every hour to be up-to-date on what’s going on. I grew up thinking I need the Bleacher Report app because I need to get everything now, so I can talk about it with my friends. It’s a conversation and community. The big thing is you want to be a part of the conversation before the conversation is over.”
Remaining unfazed by Instagram algorithm changes
“As long as the content is good, followers will share with friends, who will share with their friends. I’m confident in my ability to know good content, frame good content and make good content. I don’t worry too much about algorithms because I remember what it was like having zero followers. I could go back and do it again.”
Venturing into programming and posts
“We want to be where young people are at. They’re not on Twitter. We just started a YouTube account. We haven’t even pushed it on Instagram. People on Reddit have already found it. It’s got 10,000 subscribers without an Instagram promotion. It will be longer game and player breakdowns. It’s going to be a mix of highlights and original content.”
Branching out beyond traditional sports
“We’re always going to be rooted in sports. But there’s a game called “Fortnite”; it’s taken over right now. I wanted to shoot my shot and posted a “Fortnite” clip, and that got 2.5 million views. It was a good test. If you want to be more than that, you want to be able to amplify youth culture.”
In this interview Simon Drew talks with Ryan Holiday about Stoic rituals, habits, and life-hacks. If you’re new to Stoicism, or if you’re a seasoned Stoic then this interview will be both insightful and practical.
Ryan Holiday is an American author, marketer, entrepreneur, and media strategist. Since dropping out of college at 19 to apprentice under strategist Robert Greene (author of The 48 Laws of Power), Ryan has advised many New York Times bestselling authors and musicians. He became Director of Marketing at American Apparel at age 21, and since then has written multiple best-selling books including The Obstacle is the Way, Ego is the Enemy, and The Daily Stoic. It has been said that Ryan is “leading the charge for Stoicism”, and he is largely responsible for popularizing Stoicism in the business world, especially in Silicone
Awful Announcing Podcast: World Series ratings, ESPN’s Barstool debacle, The Athletic, and Bleacher Report’s Rory Brown
We’re back again with another episode of the AA podcast.
Subscribe on iTunes!
This week, Joe Lucia and Andrew Bucholtz join host Ben Heisler and discuss the most recent headlines in the sports media world. Some highlights:
1:00-7:40: Have the strong World Series rating been surprising?
7:40 -10:20: How have Joe Buck and Fox as a whole done this Postseason? Is the mass hatred for Joe Buck going away?
10:20 – 13:30: What’s the ideal broadcast booth for a World Series?
13:30 -18:30: Should Fox tinker with their pre and post-game show personnel?
19:00 – 23:45: Reactions from the fallout to ESPN’s debacle with Barstool
24:15 – 32:00: Did the comments the CEO of The Athletic hurt the company’s prospects going forward?
34:00 – 38:00: Looking forward into 2018 and beyond in sports media
39:00 – 42:00: Mike joins the podcast, goes 2/2 on our Clippit sponsored trivia game, and wins a $50 Amazon gift card.
42:30 – 63:00: Bleacher Report President Rory Brown discusses the history of the company from his start in 2008 to now.
1:05:00 – 1:11:00: How important is Bleacher Report’s website in 2017, given how popular the social accounts, newsletter, and app are?
1:16:30 – 1:21:00: Biggest regret in terms of Bleacher Report’s strategy over the last decade
1:25:30 – 1:28:00: Could Bleacher Report ever launch a subscription premium content service?
1:28:00 – 1:30:00: Could Bleacher Report become the umbrella brand for Turner Sports?
1:30:30 – 1:32:00: Why doesn’t Bleacher Report offer their own fantasy games?
1:36:00 – 1:38:45: Ben gets closure from Rory on his failed commissionership of their fantasy football league in 2003.
As always, we’d love if you subscribed to our podcast on iTunes.
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