Future of Web Apps: Google’s Kevin Marks on social networking trends

Jemima Kiss interviews Kevin about Open Social at FOWA. Thu 9 Oct 2008 15.50 EDT

Kevin Marks, Google’s developer advocate for Open Social, talked today about the unpredictable, organic growth of social networks. Even the biggest networks have seen their audience bases grow exponentially in unexpected communities; this is partly because of the dynamics of relationships between people, who mostly want to connect - or feel most comfortable connecting to people like themselves.

Despite some derogatory write-ups of Google’s Orkut social network in the US press - "it’s not a proper social network and is full of Brazilian prostitutes" - it’s a perfect example of a social networking site with a strong community in one language. A community tends to mould the site to its own culture, which makes it less appealing for other languages and cultures. Clearly those with a strong English-language audience have a big advantage, despite the cultural differences of the Anglo-speaking world.

I asked Marks to explain a bit more about trends in social networking and how Open Social is trying to both facilitate growth, and respond to change. Open Social doesn’t have a three-year road map, but is constantly adjusting its templates around the mapping of social information.


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