So your product is now launched and it's out for customers to try. You know it’s awesome, but do you know whether they know?
How do you ensure your potential buyers understand the value you’re providing; do they care?
Often we hear about go-to market strategy—but before all that, what should you do to ensure your target customers know your secret sauce?
Here’s someone, the ONLY one, who has all the lessons to teach us how to position a product!
April Dunford discusses with Aishwarya what bad positioning for products could feel like, why is it important to take these signals and work on them to nail that good positioning; followed by how trends are perceived, why it's important to work together as a team to reinvent the positioning of your product, target audience segmentation, and more.
00:00 Intro to April Dunford
01:18 How important a role does name play for a product or brand
08:03 How do trends help the sales folks answer "why now?"
11:29 What's positioning? Good vs weak positioning examples
14:57 Cultivating good positioning and signals to find when it's working
17:45 How to measure the impact of positioning well
19:59 Why positioning should feel like a team activity
21:32 April's framework for product positioning
27:38 Pitfalls of having a bad positioning exercise within produc…
Original video: https://www.youtube.com/watch?v=wPNHjiJp5fs
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