cafedave / David Phillips

I’m a forty-something Christian dad, living in Sydney Australia

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Huffduffed (326)

  1. ‘The Art of Woo’: Selling Your Ideas to the Entire Organization, One Person at a Time - Knowledge@Wharton

    Former Chrysler chairman Lee Iacocca once noted, "You can have brilliant ideas; but if you can’t get them across, your ideas won’t get you anywhere." In their new book, The Art of Woo: Using Strategic Persuasion to Sell Your Ideas, Wharton legal studies and business ethics professor G. Richard Shell and management consultant Mario Moussa provide a systematic approach to the problem Iacocca identified. Using relationship-based, emotionally intelligent persuasion to secure both individual and organizational buy-in, everyone from CEOs and entrepreneurs to team leaders and mid-level managers can sell their ideas — a skill that everyone needs to learn if they want to be effective in their organizations, the authors say.

    https://knowledge.wharton.upenn.edu/article/the-art-of-woo-selling-your-ideas-to-the-entire-organization-one-person-at-a-time/

    —Huffduffed by cafedave

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