THE ENTREPRENEURS: Do one thing well

Years ago former advertising copywriter David Hieatt left London with his family for the Welsh town of Cardigan, once home to the largest jeans factory in Britain. Since then, he and his wife Clare sold their popular T-shirt company Howies, built the much-loved brand Hiut Denim and created a three-day rural retreat in their old cow barn called The Do Lectures. This week on The Entrepreneurs David shares the secrets to building long-lasting brands and the big takeaways of his purpose-driven career.