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Tagged with “adrian hon” (2)

  1. Adrian Hon: A History of the Future in 100 Objects - The Long Now

    Thinking about the future is so hard and so important that any trick to get some traction is a boon. Adrian Hon’s trick is to particularize. What thing would manifest a whole future trend the way museum objects manifest important past trends?

    Building on the pattern set by the British Museum’s great book, A History of the World in 100 Objects, Hon imagines 100 future objects that would illuminate transformative events in technology, politics, sports, justice, war, science, entertainment, religion, and exploration over the course of this century. The javelin that won victory for the last baseline human to compete successfully in the Paralympic Games for prosthetically enhanced athletes. The “Contrapuntal Hack” of 02031 that massively and consequentially altered computerized records so subtly that the changes were undetected. The empathy drug and targeted virus treatment that set off the Christian Consummation Movement.

    Adrian Hon is author of the new book, A History of the Future in 100 Objects, and CEO and founder of Six to Start, creators of the hugely successful smartphone fitness game “Zombies, Run!” His background is in neuroscience at Oxford and Cambridge.

    —Huffduffed by boxman

  2. Transmedia storytelling

    This week’s episode of the CoP Show explains what transmedia storytelling is and why producers might want to use it.

    The simplest definition of transmedia storytelling is that it is a technique used to tell stories across multiple platforms: TV, radio, games, novels, social media, online or anywhere a story can unfold.

    A transmedia storyteller may create many "entrypoints" across different platforms, so that, for example, a fan of a drama can read the online diaries of their favourite characters or follow their comments on Twitter.

    The theory goes that by doing this not only can you give your audience more of what they want and love but you can also bring in a whole new audience that otherwise would not find your content.

    Joining presenter Simon Smith are Chris Sizemore, Executive Editor of BBC’s Learning & Knowledge Online, Adrian Hon the Chief Creative at transmedia specialist Six to Start and Meg Jayanth, a BBC multi-platform producer.

    http://www.bbc.co.uk/academy/collegeofproduction/podcast/view/transmedia-storytelling

    —Huffduffed by boxman