Web typog ra phy has in the past two years seen a resur gence in inter est and many would agree only rightly so, with most of the con tent on the web still tex tual. However the range of tech ni cal options avail able for set ting type on the web is quite broad—not to men tion the range of styl is tic choices available—and often con fus ing. This ses sion aims to demys tify the cur rent tech niques avail able to set type on the web by com paring and con trast ing the var i ous options at hand while offer ing a set of good defaults and safe advice for not only mak ing it acces si ble but also plea sur able to read.
Tagged with “web” (36)
When I first picked up Matthew Frederick’s book: “101 Things I Learned in Architecture School” I was struck by the num ber of prin ci ples of archi tec ture that can be directly applied to inter ac tion design, but also dis il lu sioned by the fact that Interaction Designers gen er ally do not have a sim i lar body of knowl edge to draw on. Sure we have lots of “process”, but rel a tively lit tle “wis dom” of the sort found in this book.
The field of Interaction Design isn’t very old — If we’re talk ing purely soft ware interface design, then let’s say about 25 years old. No sur prise, then, that we bor row heavily (and unashamedly) from a range of other, more estab lished, dis ci plines. We try to com pen sate for our rel a tive lack of a his tory, tra di tion or body of knowl edge by leverag ing oth ers’. That’s entirely appro pri ate — but how far does it get us? Interaction Design is an essen tial com po nent of the deliv ery of vir tu ally any prod uct or ser vice today. Many of us may already be at the point where we inter act with more dig i tal prod ucts in a day than we do phys i cal prod ucts, and many of the most impor tant trans ac tions in our lives are entirely vir tual. Maybe Interaction Design needs to be taken a bit more seriously?
In this talk I’d like to reflect on my almost 20 years as an inter ac tion designer — the things I’ve learned along the way, and the things I wish I would have learned at Interaction Design School, if such a thing had existed back then. Along the way we’ll review some of the 101 things we all should have learned in Interaction Design School, sourced from ixd101.com (the blog I share with Matt Morphett), and beyond.
Most apps suck. Making an app that doesn’t suck is hard work and requires uncompro mis ing focus. We call apps that don’t suck “usable”. However, in the Age of User Experience, mak ing apps that are merely usable is no longer good enough.
So how can you go beyond mak ing usable apps to cre at ing excep tional expe ri ences that evoke pow er ful emo tions in users?
In this inspi ra tional ses sion, Aral will offer you an impas sioned glimpse into his approach of author ing apps that peo ple find joy ful and fun; apps that peo ple fall in love with.
Delight, story, empa thy, char ac ter, voice, beauty, fun, and play are just some of the top ics that will be cov ered and illus trated with exam ples from Aral’s decade-long expe ri ence in author ing web, Flash, desk top, and mobile apps, includ ing his lat est top-selling iPhone app, Feathers.
Andy Clarke’s Hardboiled Web Design is an uncom pro mis ing look at how to make the most from mod ern design tools and browsers, up-to-date tech niques and processes. In this prac ti cal, design focussed talk, Andy will dis cuss the ‘how’ as well as the ‘why’ and will chal lenge your pre con cep tions to help you make bet ter work for the web.
Andy will demon strate the most mod ern, forward-moving and some times exper i mental CSS tech niques while empha sis ing why a for ward look ing approach to CSS will pay real dividends.
Jared led off the discussion, by diving into one of Google’s latest public innovations, Google Instant. If you’ve missed the hubbub, Google Instant starts searching and returning suggested queries as you type. Luke saw this technology developed during his time at Yahoo!, back in 2005. They ended up not using the technique on Yahoo!’s search because… Tune in for the details.
It is time for the prac tice of web devel op ment and design to broaden its hori zons. How can the skills and expe ri ence we’ve acquired over the last 15 years of work ing on the inter net be applied more broadly to, say, the design of cities, build ings, organ i sa tions, gov ern ment and so on?
In a slightly fool hardy, ambi tious talk, Dan will draw from his expe ri ence of lead ing design across the BBC’s web sites, co-founding the global media prod uct Monocle, work ing with projects like Lonely Planet, Channel 4, Urbis museum and the Spice Girls web site, and now his cur rent work with the mul ti dis ci pli nary design con sul tancy Arup, where he helps design bet ter cities, build ings and streets.
Dan will sug gest that some of these core ideas — har ness ing user-centred think ing with the sparks of indi vid ual insight, work ing with real-time data, sep a rat ing con tent from pre sen ta tion, mul ti dis ci pli nary design-centred prac tice, enabling adap ta tion and hack a bil ity, bal anc ing top-down inter ven tion with bottom-up emer gence, amongst oth ers — might work effec tively as core prin ci ples of ser vice design, offer ing new ways to build, design, inno vate and oper ate to ser vices, prod ucts and organ i sa tions well out side of the Australian web industry’s tra di tional focus.
Microcopy is the ninja of online con tent. Fast, furi ous and deadly, it has the power to make or break your online busi ness, to kill or stay your foes. It’s a sen tence, a con firma tion, a few words. One word, even. It isn’t big or flashy. It doesn’t leave a call ing card. If it does its job your cus tomer may never notice it was there.
Grid sys tems have been used in print design, archi tec ture and inte rior design for gener a tions. Now, on the web, the same rules of grid sys tem com po si tion and usage no longer apply. Content is viewed in many ways; from RSS feeds to email. Content is viewed on many devices; from mobile phones to lap tops. Users can manip u late the browser, they can remove con tent, resize the can vas, resize the type faces. A designer is no longer in con trol of this pre sen ta tion. So where do grid sys tems fit in to all that?
Continuing a popular @media tradition, the final session for day one, hosted by Jeremy Keith, will feature a handful of speakers discussing questions posed by conference attendees. Wear your flak jacket: there will be controversy!
- John Allsopp
- Hannah Donovan
- Simon Willison
- Christian Crumlish
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