bfaulkner / Bruce Faulkner

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Huffduffed (3)

  1. Storytelling: How narratives shape our reality, ideas and behaviour

    Ever since its emergence, humanity has cultivated the art of telling stories, an art that is everywhere at the heart of the social bond. But since the 1990s, first in the US and then in Europe, this art has been colonized by the domain of public relations and triumphant capitalism, and relabelled with the anodyne name of storytelling.

    This has become a weapon in the hands of marketing, management and political gurus, so as to better format the minds of consumers and citizens. Behind the advertising campaigns, but also in the shadows of victorious electoral campaigns from Bush to Sarkozy and Obama hide sophisticated storytelling management or digital storytelling technicians.

    Join author and researcher Christian Salmon as he unveils the mechanics of a storytelling machine, far more effective than Orwellian visions of totalitarian society. The subject that it wants to create is a bewitched individual, immersed in a fictive universe that filters perceptions, stimulates feelings and frames behaviour and ideas.

    http://www.thersa.org/events/audio-and-past-events/2010/storytelling-how-narratives-shape-our-reality,-ideas-and-behaviour

    —Huffduffed by bfaulkner

  2. Why It’s Hard to Admit to Being Wrong

    We all have a hard time admitting that we’re wrong, but according to a new book about human psychology, it’s not entirely our fault. Social psychologist Elliot Aronson says our brains work hard to make us think we are doing the right thing, even in the face of sometimes overwhelming evidence to the contrary.

    Elliot Aronson, co-author, Mistakes Were Made (But Not by Me); social psychologist; professor emeritus, psychology, University of California Santa Cruz.

    http://www.npr.org/templates/story/story.php?storyId=12125926

    —Huffduffed by bfaulkner