Remember when the utility of an online map consisted of directions and gawking at satellite imagery? With the recent tide of location-based apps such as Foursquare and the introduction of the likes of Twitter Maps, maps is rapidly emerging as the gateway to socially exploring the world around us. But that's not all. In this future focused discussion, we'll explore the rise of maps as a social platform and it's potential beyond. This panel is sponsored by Microsoft Bing.