Powerpoint presentations, key performance indicators and mission statements. Do they make our businesses and institutions run more efficiently, or are they irritating and faddish, not just devoid of meaning, but actually obstructive of clear communication? In his new book, "Bendable Learnings", there is no doubt what Don Watson thinks. In this laugh-out-loud talk at the ANU, he outlines his argument for why we need to avoid the ridiculous confusion of corporate language.
Tagged with “language” (2)
This article was written for Scroll magazine number two, on the theme of “place”, where it appeared in edited form as “Disrupting the Conceptual Metaphors of the Web”:
We’ve developed an array of metaphors for talking about the intangible spaces of the web. Maybe it’s time to unshackle ourselves from some of them.