A lot of hot air and expensive business consultancy time is sold in pursuit of facilitating creativity but the creative process is still thought of as a mysterious black box, often the preserve of certain people and not others. But what’s the actual science behind it? Are some of us more creative than others, and if so, why? What can all of us do to help ourselves have more and better ideas? This talk offers a brief introduction to the psychology of creativity.
Freud popularised the term, “The Narcissism of Minor Differences”, to describe how adjacent villages—identical for all practical purposes—would struggle to amplify their tiniest distinctions in order to justify how much they despised one other. So you have to guess how much he would have enjoyed design mailing lists. And, Perl.
Truth is, to the untrained (un-washed, un-nuanced, un-Paul-Rand’d, and un-Helvetica’d) outsider, discourse in the design community can sometimes look a lot like a cluster of tightly-wound Freudian villages.
So, how is the role of design perceived by the people who are using the stuff you make? What role (if any) should users expect in the process of how their world is made and remade? What contexts might be useful in helping us turn all of our obsessions into useful and beautiful work?
Can an Aeron chair ever be truly ‘Black’? Will there ever be a way to get Marketing people to stop calling typefaces ‘fonts’? And, when, at last, will the international community finally speak as one regarding the overuse of Mistral and stock photos of foreshortened Asian women?
By leveraging his uniquely unqualified understanding of design, Merlin will propose some promising patterns for fording the gap between end-users and the unhappy-looking people in costly European eyeglasses who are designing their world.
Is there hope? Come to Brighton, pull up a flawlessly-executed mid-century-Modern seating affordance, and we’ll see what we can figure out together. One village to another.
Merlin Mann is best known as the creator of 43folders.com, a popular American website about finding the time and attention to do your best creative work.
The work we’re collectively doing—opening up gradually all of human information and media, making it recombinable, helping people create and share their work—is a huge unspoken, sexy, world-redefining mission.
It’s a mission that many of us have become blasé about, almost unaware of. It’s a project so large that it’s hard to get a grasp on. And the next few years are going to get even more interesting as the network pervades physical objects and environments, sensing and manifesting information in the real world.
It’s time to recognise the scale of the project we have in front of us, the breadth of the material we have to work with, and the possibilities of design within it. All of human knowledge, creativity—even the planet itself—is our canvas.
Tom Coates is a technologist and writer, focused on the shape of the web to come and on developing new concepts that thrive in it. He’s worked for many prominent web companies including Time Out, the BBC and Yahoo! where he was Head of Product for the Brickhouse innovation team. He’s most known for the Fire Eagle location-sharing service, and for his work on social software, future media and the web of data.
Have you ever had a spontaneous creative triumph, perfectly in sync with your team?
A passionate believer in improvisation as a design skill, Hannah’s session will talk about the importance of this technique in her own design process and what lessons can be borrowed from improvised music.
From the jazz masters to the humble basement band practice, musical concepts such as timing, structure, rolls and expression have many lessons for designers creating an off-the-cuff interface.
Hannah will explore how the methods of music translate for a design/development team, as well as sharing personal stories and techniques for those times when you need a bit of a jam session.
Originally from Canada’s icy north, Hannah Donovan is creative director at Last.fm, where she’s worked for the last four years. Before moving to London, she designed websites for Canada’s largest youth-focused agency, working on brands such as Hershey, Heineken and Bic. Hannah also plays the cello with an orchestra and draws monsters.
Web typography has come a long way, but how do you find inspiration to push your designs forward online? Letters can say far more than the words they spell.
In her session, Samantha will look at the lettering surrounding us everyday, tapping into the way it makes us feel. If you don’t already get emotional about which font to use, you will, looking at letters in a whole new way and learning how to translate those feelings into your web designs.
Samantha Warren loves big concepts as much as she loves badass typography and thrives on telling interesting stories through usable interfaces. She has written articles for .net Magazine, regularly speaks at industry events and is on the Board of the Art Directors Club of Washington DC. When she is not doing any of the above you can find her enthusiastically teaching typography and web design at the Center for Digital Imaging Arts at Boston University.
The actual process of design, the path you take on the way to creating something, is in many ways a “meta object” that can be applied to any design problem.
Ever since his first experiences with the humble ZX81 back in the early eighties, Brendan has continued to explore the interplay of people, code, design and art both in his role leading the team at mN and on brendandawes.com, a personal space where he publishes random thoughts, toys and projects created from an eclectic mix of digital and analog objects.
In this session Brendan talks through his three step process: boil—filling your head with many ideas and possibilties, simmer—taking time to consider, and finally reduce—removing things till there’s nothing left to take away.
Brendan Dawes is Creative Director for magneticNorth, a digital design company based in Manchester, UK. Over the years he’s helped realise projects for a wide range of brands including Sony Records, Diesel, BBC, Fox Kids, Channel 4, Disney, Benetton, Kellogg’s, The Tate and Coca-Cola.In 2009 he was listed among the top twenty web designers in the world by .net magazine and was featured in the “Design Icon” series in Computer Arts.
In an age of high-speed living and info overload, visualized information has incredible potential to help us quickly understand, navigate and find meaning in a complex world.
The use of infographics, data visualisations and information design is a rising trend across many disciplines: science, design, journalism and web. At the same time, daily exposure to the web is creating a incredibly design-literate population. Could this be a new language?
In his session, David will share his passion for this merging of design, information, text and story to unveil some of the interesting, unexpected and sometimes magical things that happen when you visualise data, knowledge and ideas. And, admitting that his book is as full of mistakes as it is successes, he’ll also explore some of the common pitfalls, traps and FAILS that dog this young design form.
Using examples from his book and blog, he’ll share thoughts on what makes a successful information visualisation and journalistic tips, especially for designers, on how to zero in on interesting data and subjects—and how designing information can expose your own biases and change your views about the world. Oh yeah!
David McCandless is a London-based author, data-journalist and information designer, working across print, advertising, TV and web. His design work has appeared in over forty publications internationally including The Guardian and Wired. He champions the use of data visualisations to explore new directions for journalism and to discover new stories in the seas of data surrounding us. His blog and book ‘Information Is Beautiful’ are dedicated to visualising ideas, issues, knowledge and data—all with the minimum of text.
In an era of fast-moving markets and leap-frogging innovators, companies can no longer merely “unlock” wealth. Today they have to actively “create” wealth, or end up in the fossil layers of business history. As a result, brand-builders have a once-in-a-lifetime opportunity to play a key role in the next management revolution—the rise of the designful company.
In his session, Marty will explain why design thinking—in its broadest sense—will become the new best practice, and how you can leverage your unique position as a brand-builder to transform the way business does business in the 21st century.
Marty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as a designer, copywriter, journalist, magazine publisher and brand consultant. Having developed brand identities for companies such as Apple, Adobe, Kodak and Hewlett-Packard. He has also authored three bestselling books (‘The Brand Gap, ‘Zag’ and ‘The Designful Company’) which discuss how organisations can bridge the gap between business strategy and customer experience.
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