SXSW: Viral Marketing with The Oatmeal

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  1. SXSW: The Art of Enchantment

    SXSW 2011 presentation by Guy Kawasaki.

    Worldwide introduction of Guy’s new book. This presentation is for people who have a great product or service but not a lot of money. Learn how to enchant people using word-of-mouth marketing, Twitter, Facebook, and presentations so that they become your raging, inexhorable thunderlizard evangelists.

    http://schedule.sxsw.com/events/event_IAP5618

    —Huffduffed by mikeboas

  2. SXSW: MicroMarketing: Get Big Results by Thinking and Acting Small

    Greg Verdino presentation from SXSW 2011.

    In our age of information saturation, consumer attention is the scarcest commodity of all—which makes your job tougher than ever. How do you thread your messages through billions of bite-sized information snapshots to reach the right people? One thing’s for sure, you’re not going to succeed using traditional approaches. Mass marketing is dead; the next big thing is indeed very small. microMARKETING empowers you to rethink, retool, and revitalize your marketing strategies to take full advantage of the opportunities created by the microcontent explosion. A pioneer in the world of microcontent marketing, Greg Verdino helps you create a strategy that emphasizes relationships over reach, interaction over interruption, and social networking over broadcast networks.

    http://schedule.sxsw.com/events/event_IAP000451

    —Huffduffed by mikeboas

  3. SXSW: Zombies Must Eat: How Genre Communities Make Money

    SXSW 2011 presentation by KW Low of Dread Central and Skot Leach of Lost Zombies.

    Genre communities particularly the horror-themed ones are increasing seen by the entertainment industry as an important audience segment to market to. The success of 2009’s Paranormal Activity can be attributed to this loyal and vocal community that used social media tools to share their passions with everyone else. Because of this additional marketing focus by the entertainment industry, there are even more opportunities now for horror genre community sites to get a piece of the marketing dollars. But then, which comes first, the community or the revenue? The panelists will describe how their companies found their target audience and what they did to generate revenue while keeping true to their audience, hence maintaining their loyalty. While the panelist will be talking from their experiences in the horror genre, the same methods can replicated to foster loyal communities in other genres and to make money there too.

    http://schedule.sxsw.com/events/event_IAP7221

    —Huffduffed by mikeboas

  4. SXSW 2012: Empowering Filmmakers: Marketing/Distribution Keys

    Increasingly, filmmakers are becoming directly involved in the distribution and marketing of their own films. Veteran marketing strategist, Marc Schiller, and distribution specialist, Richard Abramowitz, will share their unique experiences working with directors and producers on the release of their films. The session will highlight their experiences and techniques collaborating on such films as the Academy Award nominated film, Exit Through The Gift Shop and the box office hit, Senna. The discussion will present specific tips and strategies that filmmakers can employ during the distribution and marketing process to increase success in the box office and digital release.

    http://schedule.sxsw.com/2012/events/event_FP100014

    —Huffduffed by mikeboas

  5. Hour 1: 9/26/2013 Oatmeal Simpson, Wilfork, Rashad Johnson « The Jim Rome Show

    Hour 1 The Atlanta Braves Will Go | Detroit Tigers Celebration | Nate Washington (NFL) Interview | Carlos Gomez’s Homerun Hour 2 Vince Wilfork (NFL) Interview | Gronk On If He’s Playing Sunday | Oatmeal Simpson Busted | Emails Hour 3 Rashad Johnson (NFL) Interview | React…

    http://jimrome.com/2013/09/26/9262013-oatmeal-simpson-wilfork-rashad-johnson/

    download

    Tagged with vibnews

    —Huffduffed by JustinLuey

  6. Hour 3: 9/26/2013 Oatmeal Simpson, Wilfork, Rashad Johnson « The Jim Rome Show

    Hour 1 The Atlanta Braves Will Go | Detroit Tigers Celebration | Nate Washington (NFL) Interview | Carlos Gomez’s Homerun Hour 2 Vince Wilfork (NFL) Interview | Gronk On If He’s Playing Sunday | Oatmeal Simpson Busted | Emails Hour 3 Rashad Johnson (NFL) Interview | React…

    http://jimrome.com/2013/09/26/9262013-oatmeal-simpson-wilfork-rashad-johnson/

    download

    Tagged with vibnews

    —Huffduffed by JustinLuey

  7. Hour 2: 9/26/2013 Oatmeal Simpson, Wilfork, Rashad Johnson « The Jim Rome Show

    Hour 1 The Atlanta Braves Will Go | Detroit Tigers Celebration | Nate Washington (NFL) Interview | Carlos Gomez’s Homerun Hour 2 Vince Wilfork (NFL) Interview | Gronk On If He’s Playing Sunday | Oatmeal Simpson Busted | Emails Hour 3 Rashad Johnson (NFL) Interview | React…

    http://jimrome.com/2013/09/26/9262013-oatmeal-simpson-wilfork-rashad-johnson/

    download

    Tagged with vibnews

    —Huffduffed by JustinLuey

  8. SXSW 2018 Schedule

    The marketing pundits made you a promise: create the content, promote it everywhere, and watch the money roll in. Now you’re stuck with a vast wasteland of unread, unwatched content. What’s the next right move? More promotion? Different content? Can VR/AI help? (No, stop that.) Fact is, content is a complex beast, and we need to treat it as such. Come learn about a smart strategic framework that will finally help you manage content with confidence, now and in the future. (Yes, even for VR/AI.)

    [Programming descriptions are generated by participants and do not necessarily reflect the opinions of SXSW.]

    https://schedule.sxsw.com/2018/events/PP97098

    —Huffduffed by evrenk