andifoerster / Andreas Förster

Designer. Interaction; Cities; Sustainability

There are no people in andifoerster’s collective.

Huffduffed (30)

  1. Understanding Your Customer & Defining Progress – Interview with Bob Moesta | Solidity

    Bob Moesta, current President and Cofounder of The ReWired Group, created the Jobs To Be Done Theory along with Harvard Business School Professor Clayton Christensen. The theory has successfully helped Moesta start, build, and sell several startups and launch over 3,500 products over the years. It is the main method used in his current occupation which helps business owners reevaluate their companies and drives them to really understand their customer to be a more profitable and valuable company.


    If you listen, you will learn:

    What businesses are mistakenly doing that cost them customers and sales

    How to use the Jobs To Be Done Theory to reevaluate your company

    How to define progress and what that looks like to you

    What causes people to make progress

    How to frame your product or service as a solution to your customer

    How context can create value

    The Backstory and Theory

    From an early age, Bob Moesta always had a notion of questioning and wanting to know how things work. He always took apart things and put them back together. Because of his dyslexia, it made it hard for him to read and write but he learned by questioning and listening.

    He took this way of learning and his knack for product development and created the Jobs to Be Done Theory which is described in the book “Competing Against Luck” written by Clay Christiansen.

    “People don’t buy products or services, they hire them to do a job in their life,” Moesta explains in the podcast. When you ask people what they want out of a product or service, they usually have no clue. They know what their desired outcome is which is what a company must understand to be able to sell to them.

    Moesta goes into a business and intently interviews new, current, or previous customers about the company’s product or service. His goal is to find out what actually made them switch to or away from the product. What caused them to buy or choose a different product? What was their struggling moment that caused them to make progress? The Jobs to Be Done framework allows you to see the struggling moment leading to the customer’s purchase.


    Putting Theory into Practice

    After multiple customer interviews, business owners should be able to have an idea of what they should be focusing their business or messaging on. Some businesses need to completely reevaluate how they bring their products or services to market and may have to change their focus entirely.

    “You can sit in a conference room all day and guess what people will say,” says Moesta. Actually understanding why a customer purchases your product or service will help you position the product in a way that makes the consumer see you as a solution rather than just another product.

    “The moment that a customer or consumer struggles, they care about something and want something better. The more you find struggling moments and understand the progress they want to make, then you can design better products,” says Moesta. 

    You have to understand what causes people to value something over something else. This knowledge will not only make better products and drive revenue, but can help cut costs of marketing to the wrong people or in the wrong way.


    Value & Progress

    Bob’s main reason for doing what he does it to ultimately create value for companies. Bob and his team help businesses grow by understanding what their customers need in order to progress into a sale. The customer interviews conducted may result in a company having to change their offering or positioning. A company grows by selling actual solutions people need and in turn the value of the business also grows.

    Business owners, like consumers, have to define what progress is to them. Progress looks different for everyone. There are many different struggling moments or reasons people buy (or don’t buy) products. The same can be said for progress in “Life After Business” as well. What is the reason you sell and keep on living your life?

    Progress for a consumer may be to buy a product that solves the issue they are having in their life at the current moment allowing them to free up time or be more confident in what they are doing. Progress in life after business is not just getting a sum of money for your business. That may be the goal but what pushes you toward or past the goal? What is the thing that will make you move forward in life?

    Bob questions, “What is your metric for how you fulfill your life? What does progress look like at 70?” What do you need or want out of your business that will make your life better after the sale? What is the thing that will make you be OK with the sale and continue to move forward in life in a way that makes you happy, proud, or content? What will make it all worth it?


    Contact Information and Bio for Bob:

    LinkedIn: @bmoestaCompany Website: To Be Done Facebook: To Be Done Blog: To Be Done Podcast: Against Luck (book purchase):

    Entrepreneurs and enterprise leaders alike recognize the importance of innovation, but few harness it effectively. Bob Moesta helps make it more predictable and successful.

    Among the principal architects of the Jobs to be Done theory in the mid-90s along with Harvard Business School Professor Clayton Christensen, Moesta has continued to develop, advance and apply the innovation framework to everyday business challenges. Currently president & cofounder of The ReWired Group, a Detroit, Mich., Innovation consultancy & incubator, he is also a fellow at the Clayton Christensen Institute.

    A visual thinker, teacher and creator, Moesta has worked on & helped launch more than 3,500 new products, services and businesses across nearly every industry, including defense, automotive, software, financial services and education, among many others. The Jobs to be Done theory is just one of 25 different methods and tools he uses to speed up and cut costs of successful development projects. He is a guest lecturer at The Harvard Business School, MIT Sloan School of Entrepreneurship and Northwestern University’s Kellogg School of Management.

    Moesta is an entrepreneur at heart and engineer & designer by training. He has started, built and sold several startups. Moesta started out as an intern for Dr. W. Edwards Deming father of the quality revolution & worked with Dr. Genichi Taguchi extensively. He traveled to Japan & learned first-hand many of the lean product development methods for which so many Japanese businesses, including Toyota, are known.

    A lifetime learner, he holds degrees from Michigan State University and Harvard Business School. He has studied extensively at Boston University’s School of Management, M IT School of Engineering and Stanford University’s “D” School.

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    —Huffduffed by andifoerster

  2. Folge 0025 – Die Philosophie des Nichtdenkens – Pietcast – Fakten gibt es woanders


    heckpiet @ Folge 0025 – Die Philosophie des Nichtdenkens

    Elektra Wagenrad

    Elektra hat ein Essay über das menschliche Bewusstsein geschrieben oder das was menschliche Bewusstsein eben nicht ist.

    FOLGE 0025 – 03.01.2017

    Intro: NOME – Computer

    Elektra Wagenrad: Die Philosophie des Nichtdenkens bei Lulu

    Elektra Wagenrad Die Philosophie des Nichtdenkens bei Amazon

    Ein Bäumchen pflanzen und ein Buch schreiben


    Rote Lache



    Bachelor of Arts (B. A.) in Erziehungswissenschaft

    Die Philosophie der Ekstase

    Kalter Krieg



    HPV Human Powered Vehicles

    Liegerad in Berlin Friedrichshain Hofrad





    Charles Fernyhough

    The Voices within “inner speech network”




    Theologie nach Auschwitz




    Rothammels Antennenbuch


    Commodore 16 (C 16)



    Intel i386

    Adler Schreibmaschine


    Amiga 500


    Maxium Power Point Tracker


    Chaos Computer Club



    Jumping to conclusions

    Spin Doctor

    The Guardian Berichte zu Juilian Assange

    Action Plan



    “Antworte nicht auf deine inneren Stimmen, sonst gerätst du in die Sackgasse einer kognitiven Endlosschleife, in der die meisten Menschen gefangen sind

    “Du kanst die Stimmen im Kopf nicht ausschalten, aber wenn man aufhört, ihnen zu antworten, werden sie immer leiser und eines Tages stellst Du fest das sie weg sind”

    cast a spell

    Mr Robot

    Evil Corporation

    E Corp




    Donald Trump


    Jung & Naiv Sprache im US Wahlkampf

    Jung & Naiv Videotagebuch: Tag 6 – Donald Trump in Pennsylvania

    “Den ärgsten Feind hast du in deinem Kopf, du nimmst ihn nicht wahr, weil du dich perfekt mit ihm identifizierst”


    Timothy Leary


    Timothy Leary Totenbuch

    Tibetisches Totenbuch

    Albert Hoffmann

    Albert Hoffmann LSD – mein Sorgenkind



    Indian Summer


    Yamaha XT500

    Hermann Hesse


    Hermann Hesse Der Steppenwolf


    Stanisław Lem

    Stanisław Lem Sterntagebücher

    Ijon Tichy



    Serenität – Anleitung zum Glücklichsein

    Video: Serenität – Anleitung zum Glücklichsein

    Katatonische Lähmungen

    “Nachdenken, was andere vordenken”




    Faust. Der Tragödie zweiter Teil



    Franz Xaver Simm

    Public Domain


    Robert Fludd

    De macrocosmi historia

    Ludwig Wittgenstein

    Rainer Werner Fassbinder

    Fassbinder: Welt am Draht


    Simulacron 3


    Matrix blue pill red pill

    Matrix Steak Agent Smith and Cypher

    arte: Wie Tiere fühlen

    B.a.t.m.a.n. Routing

    Christiane Stenger

    Christiane Stenger “Lassen Sie Ihr Gehirn nicht unbeaufsichtigt


    Laboratorium, “Apparate zu phantastischen Zwecken”. Wagner mit Homunculus in Phiole, Mephistopheles

    Peter Brugger Neuropsychologie

    ARTE Stimmen im Kopf



    Ping of Death


    Ur-Nammu Gesetzescodex

    Wolf Singer



    Snow crash

    Julian Jaynes

    “Der Ursprung des Bewusstseins durch den Zusammenbruch der bikameralen Psyche“

    Richard Dawkins

    John Lennon

    William Blake

    Die Hochzeit von Himmel und Hölle

    The Doors

    Aldous Huxley

    “Die Pforten der Wahrnehmung“

    —Huffduffed by andifoerster

  3. Dokumentation über den Abstieg in die Armut - Dok 5 - Sendungen - WDR 5 - Radio - WDR

    Deutschland – eine Mittelschichtsrepublik mit sozialer Marktwirtschaft – das war einmal. Im Namen des globalen Wettbewerbs sorgen Arbeits- und Sozialgesetze dafür, dass jeder fünfte Deutsche heute von Armut bedroht ist. Auch der Mindestlohn hat daran nichts geändert. Gleichzeitig wird Denen ganz unten – Gewerbeaufsicht und Arbeitsgerichten zum Trotz – staatlicher Schutz weitgehend entzogen. Ist diese Entwicklung im globalisierten Kapitalismus schicksalhaft? Haben wir uns damit abzufinden, dass gesellschaftlicher Zusammenhalt zerstört wird, weil er dem Streben nach höchster Produktivität und maximalem Profit im Wege steht?Das Feature steht nach der Sendung befristet zum kostenlosen Download zur Verfügung.

    —Huffduffed by andifoerster

  4. Episode 207 - The Entrepreneurs 207 - Radio | Monocle

    We explore the world of sonic branding with the CEO of Austria-based company Raven and Finch; Roo Rogers and Yves Béhar of fuseproject talk about the Spring Accelerator, a venture that supports businesses helping the lives of adolescent girls in East Africa; and the Winkreative team look at the branding and future of Danish design company Hay.

    —Huffduffed by andifoerster

  5. Episodes — THE GRID

    For more of the neighbourhood-oriented businesses, make sure to check out Konnektid in Amsterdam, Halfway Up the Stairs in Berlin, and HandUp in San Fransisco.Are there any interesting companies doing something for their communities that you think we have left out? Drop us a line at or share it on Twitter with the hashtag #thegrid01Produced and presented by Alexei Korolyov, co-produced by Milo Tesselaar. Logo and visual identityLilit Asiryan, graphic designer and visualcommunicator based in Stockholm. asiryan.comMusic and sound identityAlexander Forstner, musician and composerbased in Vienna. sneezingbeaver.comMusic sample: "In The Hood" by Kool & The GangWe take one topic at a time and you can help us decide what the next one will be mail us with your suggestions at

    —Huffduffed by andifoerster

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