Just call him Mr Joe. A UK-based consultant, Joe Leech has built a reputation for managing change (for both users and stakeholders) and as the guy to call when a product launch has gone wrong. Joe gave one of the most entertaining and engaging talks at Mind the Product in London 2018, so we followed up with him to get to the stories that he didn’t get to share on stage - including the surprising difference between purchasing a fridge and a washing machine. Quotes of the Episode Often I see interesting ideas that come from user research failing A/B testing
https://www.mindtheproduct.com/2019/04/managing-change-joe-leech-on-the-product-experience/