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We welcome Ian Landsman back to the show to discuss the topic of deciding pricing. Pricing is an important tool for any founder. It can make or break your success. During today’s episode we talk about our pricing strategies and Ian tells us how he reached his price point.
Jordan has also just returned from MicroConf Europe. He shares how the conference was and we discuss the value of conferences in general.
This is almost the nature of MicroConf, you go in not looking for ROI. -JordanPowered By the Tweet This PluginTweet This
The topics we covered today:
Jordan’s MicroConf experience
The value of conferences
How to decide a pricing strategy
Why so much of pricing is based in market reaction
Brian’s 3 factors of pricing
Why lower isn’t always better
The role trust plays in pricing
Ian’s successes and missteps in pricing
How to decide if to price per user or not
Yearly pricing vs. Monthly pricing
The benefits of quarterly pricing
How to use pricing to your advantage
My rule for myself at conferences, if I can learn just one thing, my only goal really is to get one thing. – IanPowered By the Tweet This PluginTweet This
Resources Mentioned Today:
As always, thanks for tuning in. Head here to leave a review in iTunes.