Ash Maurya on Jobs-to-be-Done and Running Lean
On this episode of Jobs-to-be-Done Radio we’re joined by entrepreneur, author, and entrepreneurship expert Ash Mauyra.
Along with creating the Lean Canvas, an incredibly usable tool for startups who are trying to apply the lean startup methods, Ash has integrated many of the Jobs-to-be-Done techniques into his writing and workshops.
It’s always exciting for us to talk to someone so committed to applying and evolving the Jobs-to-be-Done framework, so be sure to tune in!
Software as a Series of Flows
Using his own business modeling software product as an example, Ash describes curse of specialization: When faced with a challenge (e.g. let’s optimize the app on-boarding process to help the user get something done) developers will want to develop more features and designers will want to redesign the user interface.
Using Jobs-to-be-Done, Ash has been able to help teams shift their focus from the product to the user, and the jobs that the user is trying to get done. Once the team has a clear view of the outcomes that the user is looking for, the team can align on the work that needs to be done to improve the product.
Of course this summary falls short of doing the story justice, so be sure to tune in to hear all the details!
Get a copy of Running Lean
Follow Ash on Twitter
Read the Practice Trumps Theory blog and find out about upcoming workshops.
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