The relationship between digital and physical products is larger than if it exists on a hard drive or a shelf. It’s the tension between access and ownership, searching and finding, sharing and collecting. It’s a dance between the visible and the invisible, and what happens when we’re forced to remember versus when we are allowed to forget. How does this affect usânot just as makers, but as consumers of these products? Does collecting things matter if we don’t revisit them? We may download, bookmark, tag, organize, and star, but what then?
Tagged with “creativity” (4)
Between The Alexandrian War of 48 BCE and the Muslim conquest of 642 CE, the Library of Alexandria, containing a million scrolls and tens of thousands of individual works was completely destroyed, its contents scattered and lost. An appreciable percentage of all human knowledge to that point in history was erased. Yet in his novella “The Congress”, Jorge Luis Borges wrote that “every few centuries, it’s necessary to burn the Library of Alexandria”.
In his session James will ask if, as we build ourselves new structures of knowledge and certainty, as we design our future, should we be concerned with the value of our ruins?
With a background in both computing and traditional publishing James Bridle attempts to bridge the gaps between technology and literature. He runs Bookkake, a small independent publisher and writes about books and the publishing industry at booktwo.org. In 2009 he helped launch Enhanced Editions, the first e-reading application with integrated audiobooks.
Why is it that some projects never rise to the level of the talent of those who made it? It’s oft said regarding good work that the whole is greater than the sum of its parts. But sometimes the whole is less than the sum of its parts—a company or team comprised of good people, but yet which produces work that isn’t good.
In his session, John will explain his theory to explain how this happens—in both directions—based on the longstanding collaborative art of filmmaking. Learn how to recognise when a project is doomed to mediocrity, and, more importantly, how best to achieve collaborative success.
John Gruber writes and publishes Daring Fireball, a somewhat popular weblog ostensibly focused on Mac and web nerdery. He has been producing Daring Fireball as a full-time endeavour since April 2006.
He lives in Philadelphia with his wife and son.
In an era of fast-moving markets and leap-frogging innovators, companies can no longer merely “unlock” wealth. Today they have to actively “create” wealth, or end up in the fossil layers of business history. As a result, brand-builders have a once-in-a-lifetime opportunity to play a key role in the next management revolution—the rise of the designful company.
In his session, Marty will explain why design thinking—in its broadest sense—will become the new best practice, and how you can leverage your unique position as a brand-builder to transform the way business does business in the 21st century.
Marty Neumeier began his career as a designer, but soon added writing and strategy to his repertoire, working variously as a designer, copywriter, journalist, magazine publisher and brand consultant. Having developed brand identities for companies such as Apple, Adobe, Kodak and Hewlett-Packard. He has also authored three bestselling books (‘The Brand Gap, ‘Zag’ and ‘The Designful Company’) which discuss how organisations can bridge the gap between business strategy and customer experience.