Listen to “Blame Game” Episode 8 of The Revisionist History Podcast with Malcolm Gladwell.
In the summer and fall of 2009, hundreds of Toyota owners came forward with an alarming allegation: Their cars were suddenly and uncontrollably accelerating. Toyota was forced to recall 10 million vehicles, pay a fine of more than $1 billion, and settle countless lawsuits. The consensus was that there was something badly wrong with the world’s most popular cars. Except that there wasn’t.
“Blame Game” looks under the hood at one of the strangest public hysterias in recent memory. What really happened in all those Camrys and Lexuses? And how did so many drivers come to misunderstand so profoundly what was happening to them behind the wheel? The answer touches on our increasingly fraught relationship to technology and the dishonesty and naiveté of many in the media.