Jason is joining us to teach one of the daylong workshops in Denver, CO April 7-9 as part of the UX Immersion Mobile Conference. For more information about Jason’s and 5 other workshops, visit uxim.co.
With the mobile web, specifically m dot sites increasingly becoming a thing of the past, responsive web design has become common practice. The ability for your site to display across screen sizes and devices, reduces development time and allows for one design to work anywhere. However, this shouldn’t signal a shift away from mobile-first thinking.
Jason Grigsby, of Cloud Four, believes that there are considerations that responsive design alone doesn’t address. The total experience of your site is more than just what it looks like. Simply using media queries to optimize your site’s design for different page widths is not a viable solution. Page weights, image sizes, and network speeds all need to be factored into the equation.
In Jason’s mind, performance is a key differentiator. He says that you can have a beautiful design or the perfect user experience, but if your performance is bad, people won’t use it. Sites that look good and work well on the desktop may feel slow and bloated on a mobile device. Starting with performance in mind and considering mobile-first avoids these problems early in the process.