adactio / tags / advertising

Tagged with “advertising” (12)

  1. Radio Replay: This Is Your Brain On Ads

    After you read this sentence, pause for a moment to think back on advertisements you first heard when you were a child.

    Perhaps you recall a favorite jingle or the catchphrase of a cereal mascot. You probably can remember more than just one.

    On this week’s radio replay, we look at the shelf life of commercials. According to University of Arizona researcher Merrie Brucks, an ad we watched when we were five years old can influence our buying behavior when we’re fifty.

    "Children are vulnerable to messages that are fun and sound good. Because their minds are so open to all of that. They’re open to everything," Merrie says.

    We discuss Brucks’ research about cereal commercials in the first portion of the show. Later in the program, we delve into the history of the advertising industry with Tim Wu, author of The Attention Merchants. In his book, Wu reveals the techniques media companies have developed to hijack our attention.

    "You go to your computer and you have the idea you’re going to write just one email. You sit down and suddenly an hour goes by. Maybe two hours. And you don’t know what happened," Tim says.

    "This sort of surrender of control over our lives speaks deeply to the challenge of freedom and what it means to be autonomous."

    https://www.npr.org/2018/05/18/612037491/radio-replay-this-is-your-brain-on-ads

    —Huffduffed by adactio

  2. How to grow a blog and remain true to your audience - Chris Coyier (CSS-Tricks & CodePen) | Hacking UI

    It is our pleasure to present to you Chris Coyier. Chris started his journey writing blogs he didn’t enjoy, and eventually realized that his passion was actually in coding the blogs and crafting the CSS behind them. He eventually closed down all of his blogs except one, and CSS-Tricks was born. His blog is now one of the largest front-end development blogs in the world and paved the way for his platform, CodePen, which allows developers to share demos of front-end code while inspecting the code at the same time.

    Chris is also the host of the podcast, ShopTalk, speaks at conferences around the world, and this year he published his second book, Practical SVG, which is all about using SVG on the web. In this episode, Chris discusses his strategies for blog growth, valuable tips for monetization, the proper etiquette for sharing sponsored content, and much more.

    This is the twelfth episode of the second season of the Hacking UI podcast, ‘Scaling a Side Project’. In this season we interview designers, developers, and creative entrepreneurs who built and scaled successful side projects that we admire.

    http://hackingui.com/podcast/chris-coyier-css-tricks/

    —Huffduffed by adactio

  3. BBC Radio 4 - Analysis, The End of Free

    Andrew Brown of The Guardian asks if the dramatic rise of ad-blocking software will undermine the commercial model behind most free news on the internet. He finds an industry in deep concern over the "Ad-blockalypse" - with these new programmes meaning that advertisers may refuse to continue to subsidise online news providers if consumers are now no longer seeing their online adverts. Can the industry persuade people to pay for what was previously available at no charge? And if not, can commercial online news services survive?

    http://www.bbc.co.uk/programmes/b072j3g6

    —Huffduffed by adactio

  4. ‘Management advice from Don Draper’ with Jen Simmons and Mad Men’s Allan Havey | Unfinished Business

    This week is a special Mad Men episode of Unfinished Business and I’m joined live from New York by Jen Simmons–the incredible host of The Web Ahead podcast–and our very special guest, the actor and comedian who plays Lou Avery on TV’s Mad Men, Allan Havey.

    http://www.unfinished.bz/109

    —Huffduffed by adactio

  5. Unfinished Business 73: We’ve reached peak burrito

    A weekly discussion show about the business end, the sharp end of web, design and creative industries.

    Jeremy Keith joins me on this, episode 73 of Unfinished Business. Although I try to steer clean of provoking him by not talking about moon landings, we disagree about just about everything else. Fish tacos, things that scientists haven’t done that I think they should’ve and what makes advertising to fascinating to me and hateful to him. It’s a lively show. There are sparks. I think you’ll like it.

    http://unfinished.bz/73

    —Huffduffed by adactio

  6. The Friday Podcast: Who Killed Lard? : Planet Money : NPR

    You rarely see lard on menus. There aren’t shelves and shelves of it in every supermarket. In this country, we’ve sort of lost touch with the once beloved pig fat.

    On today’s podcast, we ask — who killed lard? Was it Upton Sinclair? His novel, The Jungle, contained this memorable passage about the men who cook the lard:

    "…and as for the other men, who worked in tank rooms full of steam, and in some of which there were open vats near the level of the floor, their peculiar trouble was that they fell into the vats; and when they were fished out, there was never enough of them left to be worth exhibiting,— sometimes they would be overlooked for days, till all but the bones of them had gone out to the world as Durham’s Pure Leaf Lard!"

    Or should we blame William Procter and James Gamble? It was their company which created a new alternative to lard — the "pure and wholesome" Crisco.

    http://www.npr.org/blogs/money/2012/01/06/144806987/the-friday-podcast-who-killed-lard

    —Huffduffed by adactio

Page 1 of 2Older