Genevieve Bell is a distinguished professor at the Australian National University and the Director of the Autonomy, Agency and Assurance (3A) Institute. She is also a Vice President and Senior Fellow at Intel Corporation. After completing her PhD in cultural anthropology at Stanford University, she joined Intel in 1998 and went on to establish Intel’s first User Experience R&D Lab, and co-founded its first Strategy Office, where she ‘spent her life in the future, returning to the present on the weekends’. In 2017 she returned to her home country of Australia to establish the 3A institute examining the human impact of AI at scale. She continues to support the Intel senior leadership group whilst creating a new branch of engineering at the ANU.